?? Edition N°17: Discover How We Helped Responsibly, A Danish StartUp, Get Global Coverage

About Responsibly

Responsibly is on a mission to make every corporate purchase responsible by empowering procurement departments with the tools they need to prioritize social and environmental impact alongside price. Their supplier data platform aggregates information from multiple providers, making it easier for companies to make sustainable sourcing decisions.

The Challenge

The Danish startup secured $2M in pre-seed funding, giving them the momentum to soft-launch the first version of their platform. With this funding came the challenge of raising awareness on a global scale, reaching key decision-makers in procurement, and positioning Responsibly as a leader in sustainable supply chain management. That’s where PRLab came in.

PRLab Strategy

At PRLab, we implemented a multi-faceted PR approach to maximize Responsibly's media exposure. Our strategy revolved around three core elements: content creation, targeted media outreach, and securing top-tier global coverage.

• Content Creation: We crafted compelling narratives around the funding announcement, highlighting how Responsibly’s mission aligned with the growing focus on sustainability. This story became the backbone of our communications.
• Media Outreach: Our team secured an exclusive with TechCrunch to maximize initial buzz, followed by targeted outreach to key English-language outlets. We tailored our pitches to resonate with each platform’s audience, ensuring maximum media buy-in.
• Global Coverage: We ensured the message was clear, concise, and impactful across the globe. As a result, Responsibly was featured in 9 outlets, reaching an audience of over 189,000 with articles highlighting their vision for a more responsible procurement landscape.

Results

• 9 pieces of coverage
• 189k estimated views
• 111m audience reach
• 109 social shares
• 63 average DA

Our work with Responsibly amplified their mission to the right audiences, helping them gain the credibility and recognition needed to continue on their path of making every purchase in the world responsible.

?? Curious to learn more? Dive into the full case study here: https://prlab.co/about-us/clients/responsibly/

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