?? Edition N°15: Discover How PRLab Helped 3D Hubs Expand its Reach
PRLab, we thrive on turning challenges into opportunities. Our recent work with 3D Hubs, a leading online manufacturing platform, is a great example of how the right PR strategy can drive a company’s growth and success.
Who are 3D Hubs? Founded in 2013, 3D Hubs has revolutionized on-demand manufacturing, offering custom parts to engineers worldwide through their extensive global network. Trusted by industry giants like NASA, HP, and Audi, 3D Hubs leverages cutting-edge technologies such as 3D printing, CNC machining, injection molding, and sheet metal fabrication to deliver high-quality, fast, and reliable services.
The Challenge As a rapidly growing player in a highly technical field, 3D Hubs faced the challenge of making their complex manufacturing processes—especially 3D printing—understandable and compelling to non-experts. Adding to the complexity, they were shifting from a B2C model to a B2B focus, requiring a broader audience and redefined brand narrative.
Our Approach At PRLab, we knew storytelling would be key. We crafted educational and engaging articles that positioned 3D Hubs as a thought leader in the manufacturing space. By simplifying technical content, we made 3D Hubs' services more accessible to a mainstream audience while emphasizing their B2B rebrand.
We also supported 3D Hubs' marketing efforts with pitches for initiatives like the 3D Student Grant 2018, a project aimed at fostering innovation in engineering, product design, and architecture. Through media outreach, guest blogs, and specialized articles, we secured coverage in both mainstream and industry-specific outlets.
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The Results Our tailored strategy delivered impressive results:
3D Hubs gained significant exposure at a pivotal time in their growth, and we’re proud to have played a role in their continued success.
?? Curious to learn more? Dive into the full case study here: https://prlab.co/about-us/clients/3d-hubs/
Contact us if you would like to speak to one of our PR experts about how PRLab can help you grow with the power of public relations and get a 10% discount on your next PR campaign.