?? Edition N°14: Discover how PRLab helped drive fintech success across borders with Agicap

In today’s unpredictable economic climate, cash flow is critical for businesses to thrive. Agicap, a French startup, empowers SMEs by providing real-time cash flow management, forecasting, and reporting services. With its innovative platform, Agicap enables businesses to track cash flow and make informed decisions faster than ever.

In 2021, Agicap secured $100M in a Series B funding round led by Greenoaks, with participation from BlackFin Capital Partners and Partech, valuing the company at over €415M. This financial boost has helped them extend their services globally, bringing cutting-edge financial management to 3,500+ businesses.

The Challenge As Agicap sought to expand its presence across European markets, the Netherlands emerged as a key region for growth. With the Series B funding announcement at a critical juncture, Agicap needed to break into the Dutch market quickly and effectively, positioning itself as a fintech leader while building brand awareness.

Enter PRLab. Originally tasked with a short-term project, we were enlisted to introduce Agicap to the Dutch market and generate buzz around their funding success. The goal? Localize their funding announcement and establish Agicap as a trusted partner for Dutch SMEs, with a tight deadline to meet.

PRLab Strategy

1. Localized Story Creation We began by crafting a tailored narrative for the Dutch audience. Agicap’s Series B funding and rapid growth were highlighted as key elements of their success. We emphasized their ability to support SMEs in managing cash flow, a critical need in the Dutch fintech market. The story positioned Agicap as a vital player in helping businesses navigate uncertain economic times.
2. Targeted Media Outreach Our media research focused on identifying key fintech journalists and Dutch media outlets. We compiled a comprehensive list of online news platforms specializing in fintech, technology, and business. By tailoring pitches to each journalist’s style, we created personalized stories that resonated with their readership.
3. Rapid Press Release Creation With a short deadline, we created 12 content pieces within a week. The press releases centered on Agicap’s funding achievement and tied it to the value the company brings to the Dutch fintech ecosystem. The pieces were distributed to respected Dutch financial outlets, ensuring maximum visibility.
4. Targeted Pitching We targeted multiple news sites and publishers, securing 19 pieces of coverage across the Dutch market. By aligning our pitches with the interests of journalists and editors, we exceeded initial expectations and successfully introduced Agicap to a new audience.

The Results

• 19 pieces of coverage in top Dutch fintech and business publications
• 51 average domain authority across published sites
• 1.19M+ online readership reached through media placements
• 33K+ estimated coverage views across platforms
• 8 social shares by key opinion leaders in fintech

Extended Partnership Following the initial success, Agicap extended its partnership with PRLab. As the company expanded its services to the Netherlands, we continued to build on the initial PR momentum. We shifted focus from short-term announcements to long-term brand building, ensuring that Agicap’s message continues to resonate with Dutch SMEs.

This collaboration with Agicap shows how targeted, localized PR strategies can help international companies break into new markets and achieve long-term growth. Through carefully crafted storytelling and media outreach, PRLab helped position Agicap as a fintech leader in the Dutch market.

?? Curious to learn more? Dive into the full case study here: https://prlab.co/about-us/clients/agicap/

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