?? Edition N°13: Discover how PRLab built media momentum around PLTFRM’s online marketplace launch

Welcome to the latest edition of PRLab’s newsletter! This time, we're excited to spotlight our work with PLTFRM, a rising player in IT managed services. Founded to bridge the gap between specialized service providers and customers, PLTFRM has built an online marketplace that empowers IT companies to create their own ecosystem through trusted collaborations.

In September 2021, PLTFRM officially launched its online marketplace, aiming to generate 400 leads and attract 15 new client. With a growing network of 50+ IT service partners offering 150+ specialized solutions, PLTFRM was poised for success, but they needed a PR strategy that could raise awareness and create buzz.

The Challenge

Our mission was clear: to increase PLTFRM’s brand visibility, build credibility, and generate excitement around the marketplace launch, all while positioning the platform as the go-to intermediary for IT services. PRLab was tasked with establishing media relations, securing coverage, and driving engagement in a competitive tech landscape.

PRLab’s Strategy for Success

1. Strategic PR Planning

Before launching, we analyzed media interest in PLTFRM’s unique business model. Since this was PLTFRM’s first significant media exposure, we started by familiarizing key journalists with their vision, mission, and unique selling points (USPs). This groundwork ensured that the launch focused on the value of the marketplace and its role in shaping IT ecosystems.

2. Media Outreach & Thought Leadership

To maintain momentum during the quieter summer months, we developed thought leadership content that underscored PLTFRM’s expertise. Understanding that editorial teams are often understaffed during summer, we provided fully written content to increase our chances of media pick-up. These efforts helped us bridge the gap leading up to the official launch in September.

3. Content Creation & Launch Event

We centered our content around the marketplace launch and the value it brought to IT professionals. A week prior to the launch, we provided a select group of key journalists early access to the platform, giving them an exclusive look at how PLTFRM works. The launch event itself created a focal point for media outreach, securing invaluable coverage.

PRLab’s Results

Our strategy led to impressive results:

- 15 pieces of media coverage across key tech outlets

- An average Domain Authority (DA) of 53 for secured publications

- 16k estimated coverage views

- 677k online readership

Through a tailored approach, we successfully positioned PLTFRM as a credible and innovative force in the IT services industry, while driving meaningful media buzz around their marketplace launch.

Curious to learn more about how PRLab can help you navigate your next launch? Check out the full case study below and discover the power of strategic PR in tech.

?? Curious to learn more? Dive into the full case study here: https://prlab.co/about-us/clients/pltfrm/

Contact us if you would like to speak to one of our PR experts about how PRLab can help you grow with the power of public relations and get a 10% discount on your next PR campaign.