?? Edition N°11: Discover how PRLab helped drive visibility for Unifonic’s global growth with strategic PR
Welcome to this week’s PRLab newsletter! We’re excited to showcase our collaboration with Unifonic, a leading customer engagement platform in the MENA region. From a major funding announcement to a successful rebrand, discover how we’ve supported Unifonic’s journey to expand its global reach and solidify its position as a tech industry leader.
About Unifonic
Unifonic, a Saudi-based tech company, delivers seamless omnichannel customer engagement solutions. Their platform integrates various communication channels—text, voice, messaging, and web—into one unified system, enabling companies to create meaningful connections with their customers at every step of their journey. As organizations navigate changing customer preferences, Unifonic ensures that they stay ahead by offering innovative communication solutions that optimize ROI.
The Challenge
In June 2021, Unifonic turned to PRLab to announce their Series B funding round, which was led by SoftBank. Our shared goal was to ensure coverage in top-tier media, including Bloomberg and Forbes ME, while strategically positioning Unifonic for growth on the global stage. This collaboration marked the beginning of a long-term partnership between PRLab and Unifonic, focusing on elevating their brand visibility both regionally and internationally.
PRLab's Strategy
Global PR Team: We assembled a dedicated PR team covering Europe, the UK, and the MENA region to ensure we reached the right markets. Our initial story centered around Unifonic’s funding announcement, followed by strategic narratives that highlighted Unifonic’s unique selling propositions, positioning them as a leader in customer engagement.
Media Research: To gain maximum exposure, we conducted thorough media research and developed a targeted media list of tech, telecom, business, and startup outlets. We divided our efforts by industry verticals, ensuring Unifonic’s story resonated across multiple sectors.
Content Creation & Targeted Pitching: Our content strategy included thought leadership, newsjacking, and regular press releases, flexibly adapting to Unifonic’s evolving needs. We pitched stories to top media outlets in both English and Arabic, such as Gulf News, Business Insider, Fortune, and Entrepreneur ME, ensuring coverage in both local and global markets.
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Key Results
The Series B funding announcement was an overwhelming success:
Beyond the initial funding news, PRLab has continued to support Unifonic’s long-term PR goals, including their 2022 rebrand at LEAP, which we helped amplify in both local KSA and global markets. We’ve maintained a strong momentum through press releases, success stories, and a blend of thought leadership and strategic outreach, helping Unifonic cement its reputation as a major player in the customer engagement space.
The Results
We managed to land them:
Stay tuned for more updates on our work with Unifonic and other exciting tech companies!
?? Curious to learn more? Dive into the full case study here: https://prlab.co/about-us/clients/unifonic/
Contact us if you would like to speak to one of our PR experts about how PRLab can help you grow with the power of public relations and get a 10% discount on your next PR campaign.