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The sentiment analysis of a simple red card
When you think of ‘sentiment analysis’, there are two words that probably come to mind – “good” and “bad”, and somewhere in between. But there is so much more to giving something a thumbs up or thumbs down.
Sentiment analysis can be used in an array of ways and is an important tool for organisations to help gauge the media’s and/or people’s feelings, opinions or attitudes towards them, their brand or their people. Organisations use sentiment analysis not only to understand how they are perceived but also to evaluate the performance of their media engagement, their competitors' positioning and issues management.?There are a couple of ways sentiment can be represented, specifically through entity-level sentiment and article-level sentiment.
In a groundbreaking move, Medianet has automated the entity-level sentiment process within its media monitoring platform, thanks to rigorous AI model training and oversight from expert human analysts.
Media monitoring is coming to Medianet!
If you haven't heard yet, we are excited to announce the upcoming launch of our media monitoring solution within a fully integrated media intelligence experience that combines unrivalled media data with world-class, AI-driven media monitoring technology across online, print, social media and broadcast.?
Discover the new Medianet, made smarter at every media moment.
Media Contacts. Made Meaningful.
Build better relationships with journalists by accessing their pitching preferences, the topics they recently covered and their latest published articles.
Media Releases. Made Easy.
Expect a refreshed user experience for your press release builder. An even easier and simpler way to build your media release is coming to you soon.
Media Monitoring. Made Beautiful.
A beautiful media monitoring experience allows you to focus on meaningful data and insights. Enjoy simple and intuitive search, dashboards and more that puts you in control.
Media Analysis. Made Actionable.
With media analysis that uncovers deeper insights within your media coverage, you get to report on the impact of your strategy and put those insights into action.
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Trials and demos are available! Register your interest to be among the first to see it.
UPCOMING WEBINAR
Take control of your media monitoring - How Medianet's solution puts you in charge
Join us for an exclusive webinar unveiling our new Media Monitoring?solution, moderated by Mercedes Carrin, Head of Marketing, and featuring two expert minds in media intelligence: Sally Chadwick, Head of Media Intelligence, and Jacquie Hanna, Head of Insights and Strategy.
Get a full view of what the platform has to offer and how it can help?you?uncover actionable insights about your brand, your competitors and the issues most relevant to your organisation.
Date: 10 Dec, 2024
November is AMEC Measurement Month
Measurement Month is a month-long celebration of the communication measurement industry where organisations share best practices and new emerging trends in the measurement and evaluation of communication.?
The Medianet insights team has a series of activities planned for the month. Keep an eye on our LinkedIn to stay up-to-date on our content.
Medianet and Medianet Insights have been honoured at the 2024 AMEC Awards. In a celebration of the brilliant work our team does, we have won:
Congratulations to all winners and those shortlisted!
Media events in November
Important media dates and events that may be worth noting.?
Medianet has unparalleled access to the events newsrooms are planning towards. Download the 2024 Media Events Calendar for more upcoming dates.?