Edition Eight
[re]frame by Designit brings you news from Designit and beyond to help you stay informed and inspired.
Problem solving is at the centre of almost everything we do, and that extends to the problem solving that happens in businesses and organisations. But the path to finding solutions can look vastly different depending on the approach you take. In a world with increasing amounts of data and ways to obtain it, how can you reliably come up with new, valuable information that helps you actually make decisions and solve challenges?
In this edition, dive into fresh approaches, frameworks, and mindsets to help you tackle your biggest challenges in new ways.
How to use prototype thinking and experimentation to fall in love with the problem, not the ideas
Innovation is changing the world faster each day, and it’s hard to keep up. All this change is great for sparking new ideas, but falling in love with your idea is a great way to fail fast. Falling in love with the problem you are trying to solve, on the other hand, gives you the freedom to try many ideas in the pursuit to serve your customers. But how do you try out so many ideas? You need to think in prototypes – ways of getting information and proving (or disproving) an assumption or hypothesis early, and quickly.
The simple path to insights
Have you ever sat down to think through a problem and hoped that a sudden realisation – an “aha!” moment –?would come? If yes, you are not alone. Many problem solvers — design researchers, consultants, etc. – find it hard to generate insights reliably. It’s not that they don’t know how to do it: they have seen and created insights before. The fear is being unable to get insights reliably.
Practitioners tend to think of insights as sudden realisations that happen magically when you think really hard about a problem, but this is not the case. The good news is there are better, more reliable ways to generate insights.
Community resilience
For many years, healthcare in the UK has championed the idea of ‘person-centred’ care that recognises the unique characteristics, needs, and preferences of the patient and involves them at key stages of decision-making. It’s an ethos in line with ‘human-centred design’; placing the person/human/user at the centre of the design process to reach more effective solutions. But this mindset neglects the vital role of community. The pandemic made it clear that personal relationships are vital to healthcare, and similarly, we know that close personal networks are important for financial resilience.
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How to unlock actionable insights from data – regularly
The overall global datasphere reached 64 zettabytes in 2020 . That’s a LOT of information, and you’d think with all of that available, businesses would be able to unlock actionable insights pretty easily. But that “Eureka!” moment is just as elusive today as it was before the advent of big data.
While most teams within organisations already understand how insights work and how to implement them for strategic plans and tactical action, the challenge lies in doing so regularly and reliably. Too often, insights are viewed as moments of divine creative inspiration – but this is not the case.
Jonathan Kahan ,?Strategic Design Director at Designit , talks to CEOWORLD magazine about three tactical ways you can transform data into action >>
OHI partners with Designit to launch REVO
Brazil's largest helicopter operator, Omni Helicopters International (OHI), is launching a new brand, REVO, to target the growing luxury consumer market. Supported by end-to-end service and brand strategy from Designit’s London studio, OHI is leveraging its reputation as a premier air mobility company to expand into the luxury air mobility market targeted toward high net-worth individuals.
Find out how a fresh approach to service design, user experience, and brand development (including an in-depth design system for naming, visual identity, tone of voice, and motion) helped OHI expand into the luxury market >>?
New solutions to complex problems are what we thrive on. If you’d like to discuss how we can help you create your most promising paths to long-term success,?let’s chat .