Edition No 98. Barbie Says It Best.
The WIE Suite
A membership community for women leaders and culture creators (we're hiring)
Dear Women Who Do,
Did you Barbieheimer this past weekend? So many people did, and we're finding it a profound moment of insight into the zeitgeist. From the lack of female gaze in one to the all out female revolution in the other, there is so much to say. But, America Ferrerra says it best in her Barbie movie speech. Have you gotten a chance to see/hear/read it?
Our favorite lines include: "You have to be a career woman but also always be looking out for other people. You have to answer for men's bad behavior, which is insane, but if you point that out, you're accused of complaining." We think perhaps you can relate...
And for those looking little bit more inspiration this August, we suggest:
WIE Suite Woman
LENORE CHAMPAGNE BEIRNE ON INCLUSIVE CAPITAL
Lenore is an Investor, Executive Coach and Venture Strategist, and the Founder and Managing Partner of Bright Ventures, a Black woman-led emerging fund and strategic advisory firm using a proprietary Inclusive Innovation Model to deliver capital, coaching and community to a diverse group of founders and innovators. Her mission, and her firm's, is to build an inclusive economy. Lenore leads Bright Ventures Fund I, a venture capital fund investing in Pre Seed and Seed-stage companies in fin-tech, digital health and future of work.
How do other C-Suite executives participate in the creation of an inclusive economy?
The research is clear. We will continue to suffer from subpar solutions if we don’t have inclusive inputs. Innovation is most impactful when those most closely affected by the problem are the same ones creating the solutions. If we want the best returns on our investment dollars, and we want the best for the American and global economy, we need to have a diverse group of entrepreneurs building solutions. That is where C-Suite executives can initiate change. The most fundamental step to create the inclusive economy is to partner with, invest in, and purchase from underrepresented innovators, founders and leaders.
Move the Needle
LINDSAY SCOLA ON SLEEP ADVOCACY IN THE WORKPLACE
Lindsay Scola is a keynote speaker, writer, producer, and strategist who leads at the nexus of entertainment and political change.?
I was diagnosed with narcolepsy, a neurological disorder of the sleep-wake cycle. The diagnosis came as a bit of a shock. Narcolepsy was a joke I had seen on TV; I had never fallen asleep into a bowl of soup. But as I read the symptoms, it wasn’t the caricature from the movies - it was my life. Excessive daytime sleepiness, fractured sleep, and even what I thought were night terrors were hypnagogic hallucinations. It wasn’t that I couldn’t cut it; my tired was actually different.
领英推荐
Masterclass Moments
DESIREE ALMODOVAR ON UNLOCKING CREATIVE GROWTH STRATEGIES
Desiree Almodovar is a Chief Growth Officer and angel-investor. She works with Consumer Healthcare brands to plan and execute on their go-to-market strategy to accelerate growth.
Why has the ground shifted in digital marketing so much recently?
First, it's become a really noisy space. And just like any type of marketing initiative, you might have a lot of success if you're the early mover into a space but once everybody starts doing it, it really loses its cachet.
Second users are craving more authenticity and truth. And because this formula played out for so long, people have also become a lot more savvy about it. They can cut through the noise a little bit more and see this is just another brand. A lot of consumers are even seeing that now, and becoming more sensitive to it.
Third one, the 2021 iOS update basically asked users if they wanted to opt out of data tracking. Everyone is choosing to opt out of data tracking. All of a sudden, these social platforms that built all of their digital marketing around this segmentation, now can't do this anymore or not to the degree at least that they were before. So the ability of reporting and optimization has just dropped significantly.?
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