Edition #8 - It Wasn't Just Flu...

Hey there, business moguls, entrepreneurs, and anyone desperately trying to be noticed in a sea of selfies and cat videos!

Welcome to Be More Memorable, your fortnightly pep talk disguised as a marketing strategy session. Here, we take boring old data and magically turn it into the secret sauce that makes your business stand out (you’re welcome). And don’t worry, we’ll help you tame the tech beast so it works for you, not against you—no coding degree is required.

We’ll give you no-nonsense strategies to get you the visibility you deserve, while also poking a little fun at the whole “look at me!” culture. Spoiler: You’ll stand out, but for all the right reasons (and no, it won’t involve a TikTok dance).

Erm. I have an apology to make...

I missed an edition, and I know you were devastated. But it was for a very valid reason! What I thought was flu turned out to be Viral Meningitis.... Yep not even joking.

From a quick ride in a noisy ambulance to being fed a hospital meal of warm olives in "Sauce" I am back feeling just about human enough to titillate your inboxes.

I am also opening up my calendar for initial discovery meetings to see how we can support you in getting more from your marketing and for you to be seen and heard by your ideal client.

You can book here

Ready to be more memorable?

Section #1 - Q4 who?

Ah, Q4. The time when marketers are not just juggling balls, they’re juggling fireballs. It’s the season where "I’ll just follow up with you after the holidays" is the polite version of "I’m drowning in deadlines and hot chocolate." But let’s face it—Q4 is tough. If you’re a marketer, you probably know the feeling: campaigns are on turbo speed, budgets are shrinking faster than a pumpkin spice latte supply in December, and customer attention spans are as fickle

as...well, our collective New Year’s resolutions.

Here are some Q4 fun facts (or nightmares, depending on your caffeine levels):

• 25% of a company’s annual revenue is typically generated in Q4. No pressure, right?
• 40% of shoppers start their holiday shopping before Halloween, meaning those holiday campaigns need to be ready before you've even decided on your costume.
• Conversion rates increase by up to 30% during Q4, but it often feels like you’re squeezing juice out of a stone to get those last-minute leads to convert.

But don’t panic just yet. We can support our marketing teams through this. Here’s how:

1. Embrace Automation Like Your Life Depends on It (Because It Kind of Does): Q4 is when Martech really shines. Let those tools do the heavy lifting so your team doesn’t have to.
2. Realistic Expectations = Happy Marketers: No one can outrun time. Be clear on priorities. Not every project is an emergency...even if it feels that way in November.
3. Recognise the Wins: Celebrate every victory, no matter how small. Someone managed to get the email campaign out on time? Round of applause. They sent it without a typo? Double applause.
4. Bring Snacks: Let's be honest, nothing boosts morale like a good snack table. Bonus points for seasonal treats.

With some humor, empathy, and a bit of structure, Q4 can be less of a stress-fest and more of a controlled chaos we can all laugh about in January. (Preferably on a beach somewhere warm, far away from deadlines.)

Stay strong, marketers—you’ve got this! ??

Section #2 - Surrealism: The New Gen Z Reality

Let’s talk about Gen Z’s love affair with surrealism. It’s like they took Salvador Dalí and mashed him up with the internet’s wildest memes—and guess what? It works! Think about Gucci’s bizarre ad campaigns or Old Spice’s ridiculous, off-the-wall commercials. These brands are nailing it because they aren’t afraid to get a little weird.

Gen Z grew up surrounded by endless content. So, how do you grab their attention? By being unapologetically surreal. They love things that make them pause, laugh, or question reality.

Take Burger King’s infamous "Moldy Whopper" campaign. It showed time-lapse footage of a Whopper decaying over 34 days to prove the burger had no artificial preservatives. Sure, it was gross, but it worked because it was bold. Gen Z appreciated the raw, unfiltered truth—along with the strangeness of it.

As marketers, we need to stop fearing these out-of-the-box ideas. Instead, embrace them. Experiment with quirky visuals or absurd humor that break the mold of traditional advertising. The lesson? The more unconventional, the more likely Gen Z will pay attention—and love you for it.

Section #3 - The Magic of MarTech: A Tale of Marketing Transformation

Picture this: a marketing team buried under the weight of endless spreadsheets, chasing rogue data points like a pack of caffeine-fueled detectives. Every campaign was an uphill battle, and the team? One brainstorm away from total collapse. Enter MarTech, not with a flashy cape, but with dashboards, automation tools, and enough AI magic to make even the most hardened marketer weep tears of joy.

Suddenly, reports that once took days were done in minutes. Campaigns were automated with the precision of a Swiss watch. And customer insights? Delivered faster than you could say "ROI." The marketing team could finally breathe again—free to focus on actual strategy rather than playing data detective or endlessly tweaking email subject lines.

And here’s the kicker: MarTech didn’t just save time, it made time. The team no longer slogged through mundane tasks but started creating truly engaging campaigns that hit the right people at the right time. It was like trading in a beat-up bicycle for a rocket ship.

But beware—just like any hero, MarTech has its quirks. Use it wisely, train your team well, and it will be your loyal companion. Go overboard, and you might find yourself drowning in too much tech and not enough creativity.

So, marketers, let’s raise a glass (or five) to MarTech—the hero we didn’t know we needed, but now can’t live without!

And if you are feeling the pinch and you want to enhance your marketing technology, discover more about The EXP Blueprint here

And that is all folks...

I hope you have an amazing Monday!

Looking for some music motivation?

We have many Playlists that can keep you chugging through your to-do list.