Edition 8: B2B Marketing Trends
In this month's newsletter we cover:
Some of the top B2B marketing trends
In the realm of B2B marketing, 2024 offers us both unprecedented challenges and opportunities. Traditional tactics are losing their edge in a cluttered landscape. Personalisation isn't just advantageous—it's critical. But what else does the future hold? We have released our guide to '12 Disruptive predictions for B2B marketing in 2024'. In it we explore the evolving landscape of B2B marketing. Click here to find out more.
How we boosted campaign performance for a leading tech enterprise with our personalised ABM solution
Tired of generic HTML emails falling flat in crowded inboxes, our client sought innovation. Enter Interlink's AI-powered tool, Discover. By leveraging personalised plain text emails, they achieved remarkable results: open rates soared by 44.5%, and click-through rates jumped up by 57.4%. This success underscores the importance of personalisation in engaging modern B2B buyers. We look forward to our ongoing work to optimise their performance using data-driven insights and new innovations. Read the full blog here.
Our February employees of the month
领英推荐
Our employees of the month for February have truly embodied our core values of Bravery, Community, Integrity and Passion. Here is who took to the podium this month:
Amit from the Engage Team in Pune, India.
'Amit's passion is evident in his work, always ready to assist team members, particularly during tight deadlines with clients or other crucial tasks.’
Claire Gale from the Commercial Team in London.
‘Claire is hard working, caring and creates such a positive atmosphere in the team.’
Manik Sawale from the Engage Team in Pune, India.
‘Manik is a valuable team member due to his steadfast dedication to maintaining ethical standards in every aspect of his work.’
Well done to you all, it is great to have such talented members on the team!
Reach out to us if you have any questions for the team, or would like to book a demo.