Edition #5 - Cheese, The Olympic Village and Issues with MisInformation

Hey there, business owners, entrepreneurs, and those seeking more visibility.

Welcome to 'Be More Memorable,' where we transform data into your subtle advantage and technology into your reliable companion. Every two weeks we delve into marketing strategies, explore the nuances of visibility, and provide a fresh, understated take on business and society. Let's make you unforgettable.

Today I am stress completing my to-do list while I prep for my OOO to go on. Yes, me. I am leaving the office and for a glorious reason. I get to re-live my youth in a tent listening to music for the week, I promise there will be stories when I return hahaha!

I am also praying, that I don't end up needing to be in bed by 9 pm and struggling with the mysterious pains I woke up with when I turned 30 while at the festival... we can but hope, right?

Ready to be more memorable?

Section #1 - The Allure of Cheese

At this year's Olympics, an Italian gymnast, Giorgia Villa, has taken the phrase "cheese it up" to a whole new level by being sponsored by a renowned cheese brand. It's not every day you see an athlete blend artistry with a tasty advertising twist, but this clever marketing campaign is making headlines. The sponsorship isn't just about a logo on a leotard; it's a playful nod to Italian culinary culture and a brilliant example of how brands can align with an athlete's story and heritage.

What makes this campaign even more interesting is how the gymnast is leveraging social media to bring fans behind the scenes. Gone are the days when Olympians were untouchable, distant stars. This year, they're breaking down the barriers, sharing their training routines, meals, and even cheese-themed content with followers worldwide. It's a unique way to connect, making them more relatable and human.

For business owners looking to boost their visibility, this is a powerful lesson in breaking stereotypes. As our gymnast defies the typical sponsorship norms, businesses can stand out by embracing unconventional partnerships and authentic storytelling. It's about finding what makes your brand unique and using that to engage with your audience in a memorable way. In a world of endless options, being visible means daring to be different, and sometimes, that means putting cheese at the center of your game plan!

Section #2 - Do you know the Muffin Man? THE MUFFIN MAN

This Olympics, TikTok and social media have flipped the script, giving us a backstage pass to the Games like never before. Athletes are not just competing for medals; they're also winning over fans with their authentic and often hilarious content. From the now-famous "Muffin Man" serenades to the "Powerade Man" hydration routines, Olympians are turning their downtime into viral moments, making the Olympic experience more relatable and accessible.

This new wave of content is not just entertaining—it's a brilliant way to draw in younger generations who might not have been glued to the TV for traditional sports coverage. The authenticity and humour shared by athletes are a breath of fresh air, breaking the usual polished image of the Olympics and showcasing a more human, down-to-earth side. It's a win-win: the Olympics get a fresh, youthful audience, and athletes connect with fans on a personal level.

So, what can brands learn from this social media phenomenon?

Here are three key takeaways:

1. Be Authentic: People love real, unfiltered content. Whether it's an athlete's pre-routine rituals or their candid thoughts, authenticity resonates with audiences. Brands should take note and ditch the overly scripted messages for something more genuine.
2. Embrace User-Generated Content: The power of user-generated content can't be underestimated. When athletes share their quirky, personal moments, it creates a ripple effect, encouraging fans to create and share their own content. Brands can leverage this by encouraging customers to share their experiences with their products in fun, creative ways.
3. Find the Humor: The "Muffin Man" and "Powerade Man" moments show that humor can be a powerful tool for engagement. Even in a serious setting like the Olympics, a little light-heartedness can go a long way. Brands can use humor to make their message more relatable and memorable.

Section #3 - Have we all forgotten the history?

Snoop Dogg has unexpectedly become the unofficial mascot of the Olympics, bringing his signature laid-back style and humour to the commentary booth. His delightful take on the events has made the Games more accessible and entertaining for a global audience, proving that even the most unexpected personalities can shine in unexpected places.

However, it's worth noting that Snoop Dogg's past isn't without controversy, including legal issues and his earlier reputation in the hip-hop world. Yet, the public's collective memory seems to have softened, focusing more on his current image as a laid-back, fun-loving icon.

This shift in perception can partly be attributed to the power of social media, where Snoop's charm and wit are on full display. Platforms like TikTok have given him—and other personalities—a space to showcase their humor and relatability, making the Olympics more than just a showcase of athletic prowess.

On the flip side, social media has also amplified Olympic scandals, like the controversial boxing match situation, with viral clips and widespread debate spreading rapidly online. For brands, this presents a double-edged sword: while social media can boost visibility, it can also magnify negative incidents, making them harder to control.

So, how can brands respond to negative content on social media? Here are three strategies:

1. Acknowledge and Address: The first step is to acknowledge the issue transparently. Denying or ignoring a problem can often lead to more backlash. A straightforward, honest response shows integrity and a willingness to engage with the audience.
2. Respond with Positivity: Turn the negative into a positive where possible. Highlight how the brand is taking steps to rectify the situation or prevent similar issues in the future. This not only addresses the immediate concern but also showcases the brand's commitment to improvement.
3. Engage with Empathy: Understand the emotions behind the negative feedback. Responding with empathy can help diffuse anger and build a connection with the audience. It's important to show that the brand values customer opinions and experiences.

In the age of social media, brands can't always control the narrative, but they can guide it by being responsive, positive, and empathetic.

Just as Snoop Dogg has reinvented his public persona, brands can also navigate challenges and come out stronger on the other side.

And that is all folks...

Ready to discover more? You can check us out at The EXP Blueprint here. I promise it is worth it.

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