Welcome to another issue of The Conversion Chronicles! Believe it or not, it’s our fourth edition already. If we were a hit sitcom, we’d have a spin-off by now! [Insert laugh track here.] But we’ll keep the spotlight on what this newsletter is really about: everything e-commerce. ??
We've been keeping a finger on the pulse of the e-commerce trends gaining momentum this year. Here’s a few that we don’t expect to hit the brakes anytime soon:
- Augmented Reality (AR) and Virtual Reality (VR): Giving digital shoppers the power to try before they buy, bridging the gap between reality and expectations, and decreasing returns.
- Artificial Intelligence (AI): Enabling retailers to respond to shoppers’ queries, digital body language, and even frustrations in real-time.
- Personalization: The talk of the town since last year due to its ability to supercharge customer loyalty, it's underpinned by the whopping 90% of U.S. consumers who want a more personalized experience from brands.
- Omnipresent Omnichannel: Providing shoppers with a seamless shopping experience and allowing retailers to connect with customers moving between touchpoints.
- Mobile Commerce: With 32% of U.S. consumers using their smartphones to make purchases weekly, mobile-first strategies permit retailers to meet customers where they're at.
Don’t tell the kids, but BTS (and we don’t mean the K-pop band) is going to be here before we know it and with it one of the busiest shopping seasons of the year. Here’s how to capitalize on it:
- Promotions: With 45% of consumers planning to do more comparative shopping this year, drive sales by offering irresistible deals.
- Email Marketing: Reach your audience efficiently with cost-effective and personalized email marketing campaigns.
- Personalized Experiences: Execute on real-time data to deliver tailored experiences that win loyalty.
- Social Media Marketing: Tap into the 35% of parents who use social media to assist with back-to-school shopping.
- Website Optimization: Ensure a seamless UX or busy parents won’t hesitate to go somewhere else.
- Mobile Readiness: Optimize for mobile shopping, accommodating the 65% of BTS consumers shopping from smartphones.
- Pop-Ups: Maximize conversion rates with timely, personalized pop-ups, using techniques such as upselling, cross-selling, urgency, and exit-intent.
- Flexible Payments: Reduce financial barriers with Buy Now, Pay Later options, empowering budget-conscious parents, teachers, and students.
Understanding your customers is key to delivering the experiences they want–and this extends to anonymous shoppers too, which can make up to 98% of a website’s traffic. With third-party cookies on their way out, it’s ML's time to shine:
- Real-Time Analysis: Analyze anonymous shopper behavior as it happens.
- Personalized Content: Tailor content dynamically based on visitors evolving preferences.
- Intent Insight: Decode digital cues to gauge intent and adjust messaging accordingly.
- Cart Abandonment Prevention: Identify potential cart ditchers and re-engage them before they leave.
- AI-Powered Chatbots: Identify moments of reservation and use chatbots to offer instant assistance.
What's your take on today's topics? Drop us a line—we're all ears!
Catch you next month for another edition of The Conversion Chronicles ?? and another dive into the e-commerce insights we can’t stop talking about!
