Edition 4: AI Applications in RevOps

It seems like there is a new AI tool popping up every day, making it challenging to stay updated with this growing market. With hundreds of tools already available, it's easy to feel overwhelmed. That's why this week's newsletter is here to help! We've curated an easy-to-read overview of some of the top tools currently being used and discussed by RevOps/commercial leaders and GTM teams.

Please note that while this list provides a solid starting point, it is by no means exhaustive. The world of AI technology is vast and ever-evolving, with new innovations emerging regularly.

Many tools boast multiple use cases, spanning various categories. This versatility presents both opportunities and challenges.

Lissy Newland one of our seasoned RevOps consultants, shed light on this complexity. She emphasised to me this week how differently our customers utilise these tools, often overlooking their full potential. With such a vast array of use cases, it's challenging to leverage every tool to its fullest extent.

This highlights a crucial challenge: the abundance of use cases makes it difficult to excel in every aspect. However, it also unveils a wealth of opportunities. By sharing insights on how customers maximise tool utility across various applications, we can help to collectively unlock their full potential.

It's also essential to acknowledge the broader market landscape. Some well-regarded competitors have gained significant traction, despite not being built on AI technology. These solutions demonstrate that the market for RevOps and GTM tools is diverse and multifaceted, catering to a wide range of needs and preferences. Organisations have access to a diverse array of solutions, each with its unique strengths and value propositions.

Weflow | getweflow.com - (competitor to Clari ) - provides advanced pipeline management & forecasting. Budget efficient and quick implementation due to comprehensive Salesforce integration.

Ebsta - (competitor to Clari) - provide B2B Sales teams with actionable insights through revenue, conversation & relationship intelligence. Sits completely inside Salesforce, can provide insights within 24 hours versus AI which takes longer to train and can measure strength of relationships with a relationship score for contacts, opportunities and accounts.

Outreach - you know!

Salesloft - you know!

Finally, it's crucial to emphasise the importance of a robust CRM foundation. While these tools offer advanced capabilities and insights, their effectiveness is maximised when built upon a solid process framework within the CRM.

I am looking forward to finding out more about practical AI applications next week at the UK Revenue Operations Network event!

Have I missed any important ones you are using? Let me know and comment below!

?