Edition 3 - Looks Good, Cheers

First the worst, second the best, third is well you make your mind up once you've read it.

We've made it to the third edition of our Looks Good, Cheers taking a look at some of the marketing campaigns that have caught our eye lately.

We believe is the best one yet. We think that every time though.

Have a read and see if you agree.

Trebor - It’s Mint That

Describing something as great changes depending on where you’re from.??

"Boss Tha"?

"Aye, it was canny good"?

"Beltin’ tha cock" (Probably best said than written that one)

Well, we’d use all of the above to describe Trebor’s recent campaign.

Across the UK, the language we use and how we say it is entirely different.

Accents should be celebrated, not mocked.

That’s exactly what Trebor did with “Own It – Be Proud of How You Sound”?

Trebor launched a geo-targeted social campaign celebrating diverse accents across the UK. It focused on encouraging audiences from all regions to record a Trebor ad in their unique accent for a chance to star in the advert across national radio and Spotify with over 2000 entries and 50 winners selected.

Overall, this ticks a lot of boxes with catchy creative, playful messaging and very well-executed as a brand campaign.

Plus, as a team consisting of 2 Scousers and a man who often eulogises about living in the northern hotspots of Newton and Haydock, we’re with Trebor.

Accents should be loud and proud wherever you're from!!

Fiverr - AI Took My Job (To The Next Level)

“Mark my words, it’s taking over. Be no need for us soon Barbara. It will all be done by robots and technology.” - How many times have you heard that??

Literally just yesterday for us. We heard this very conversation whilst paying for a delicious chicken and vegetable soup at the self-service checkout.

Now more than ever, AI is seen as the next big threat to many jobs done by a human.

The rise of ChatGPT has marketers, and content writers to name a few quaking in their boots.

However, Fiverr don’t believe that.

In their recent campaign, ”Power of Humanity”, they believe AI should be embraced and championed. It honours the incredible tech evolution while celebrating where true inspiration comes from - people.

And we agree. Think of AI as the perfect colleague. A force to help you do your job better when used right. You get all the good without the bad.?

We’ve all had that colleague with the sweaty sardines for lunch, the one who plays excessive euro-pop songs all day on the office radio and don’t forget about the one who always takes a brew but never makes one.

You don’t get that from AI, do you!!

Pasta - It has to be Heinz!!

If someone says Heinz then you rather think of beans or ketchup (red sauce for us commoners).

But Heinz wasn’t content with being the best of beans or the ketchup kings, no no no.?

They wanted more so decided to branch out into pasta sauces in 2022 but needed to make a bang.?

Inspired by the Tik Tok trend of Penne All Vodka that went viral by supermodel Gigi Hadid, they partnered with renowned beverage brand Absolut.

What they created was the perfect recipe for success.?

The #AbsolutelyHeinz campaign delivered on all fronts not just on social and brand but most importantly commercially.

#AbsolutelyHeinz notched up 6.6 million TikTok views with more than 200 influencers asking to be involved. Heinz also claimed a 24% market share during the launch period, making it the leading supermarket pasta sauce brand.

Plus, the Heinz and Absolut tie-up delivered a 52% sales uplift across the pasta sauce range, selling out both online and in-store. It even overtook ketchup to become Heinz’s top-selling product.