Edition #3 - Hawk Tuah...The Power of Content

Greetings, Business Owners, Entrepreneurs and anyone who wants to feel more seen.

Welcome to 'Be More Memorable,' where we turn data into your understated yet effective secret weapon and technology into your reliable sidekick. It is also a place where we discuss marketing, the power of being visible and how I view the world.

Buckle up as we "Hawk Tuah" and get into the nitty gritty of this episode...

Imagine you answer 1 question with a viral and highly relatable answer, you then get bombarded by becoming Viral, leave your job and ride the viral wave. That is the power of content....

In reality, she said something funny, the internet and we as consumers are loving it, and people are quickly scrambling to figure out how to capitalise on it. That is the power of content....

Content is the engine of modern marketing, driving engagement, building trust, and converting leads with compelling narratives. And while you may be sitting there thinking, Robyn, this is not exactly "compelling content" it certainly has captured the hearts of us.

One major thing we see when people initially begin to work with us At The EXP Blueprint is that people tend to make content, for content's sake... and I want you to rethink this idea.

Start to prioritise content that resonates with who you are, what you do, and those that you want to work with. Then you will begin to unlock the true power of the content you create.

Ready to be more memorable?

Section #1 - A New Era of Marketing...

As we make sense of modern marketing, it’s clear that we’re not just tweaking old strategies—we’re pioneering a whole new era. Gone are the days when a catchy jingle or a flashy ad could capture attention.

Today’s consumers are smarter, more connected, and crave genuine engagement over generic sales pitches. They want stories that resonate, content that provides value, and brands that listen and respond.

Why this shift? Simply put, the digital age has democratised information. Consumers have a world of knowledge at their fingertips and they’re using it to make informed decisions. They’re no longer passive recipients of marketing messages; they’re active participants in the conversation. Social media, blogs, and review sites have given them a voice, and they expect brands to listen.

As we know content is king—but not just any content. It needs to be authentic, engaging, and tailored to meet the needs and interests of our audience. We’re moving away from interruption marketing to a model that’s built on permission and trust. It’s about creating meaningful connections and fostering loyalty through valuable interactions.

This is also where understanding what content works and drives action comes into play. Data that is held within your marketing processes is power, as you can then truly begin to understand your audience and their motivations.

Discover more about Data-Drive Decisions here.

Section #2 - Trolls, Haters, Negativity and Liquid Death

Liquid Death , a canned water brand, hilariously embraces negative comments by turning them into content, like the album "Liquid Death’s Greatest Hates Volume 3." VP of Marketing Greg Fass says this not only strengthens their bond with fans but also showcases the absurdity of the criticism, staying true to their edgy vibe.

Their strategy proves that unconventional content can effectively engage audiences and build loyalty by flipping negativity into a positive narrative.

In the wild world of marketing, content can spring from the most unexpected places. Liquid Death’s genius move of converting hate comments into music albums is a masterclass in flipping the script.

Who knew that trolls could be your best content creators?

By transforming criticism into a laugh-out-loud marketing asset, they connect with their audience in a refreshingly authentic way. This quirky strategy underscores that every interaction, no matter how bizarre, holds the potential for creating compelling content. For marketers, it’s a reminder to keep an eye out for hidden gems in all forms of communication, turning the mundane into the magnificent.

Section #3 - Personal Branding - Is It Worth It?

My honest review...

I hate it. But I recognise that it is important for my business and my audience so I do it hahaha.

Personal branding is worth it. It can open doors, establish credibility, and connect you with like-minded professionals. However, it’s not all smooth sailing—being your true self online can feel like walking a tightrope in a windstorm, a really big windstorm, Silverstone level storm ....

You’ll spend hours crafting the perfect post, only for it to get three likes: one from your mum, one from a bot, and one from that random person you met at a conference three years ago.

Authenticity is key, but it’s tricky to balance being genuine without oversharing your every thought and breakfast choice.

The Power of Personal Content

Creating content from a personal perspective is incredibly powerful for building a brand. When you share your own stories, insights, and experiences, it humanises your brand and makes it relatable. People connect with people, not faceless corporations. By showing the person behind the brand, you foster trust and build a community that values your authenticity.

However, maintaining this level of transparency is challenging. You have to be consistently engaging, yet professional, and vulnerable, yet confident. It’s a delicate process that requires constant attention and adjustment. But when done right, personal branding can set you apart in a crowded market, making your brand memorable and impactful.

So yes, it is worth it, but I do recognise the struggles that come with being visible this way, and I see you.

And that is all folks...

Ready to discover more? You can check us out at The EXP Blueprint here . I promise it is worth it.

Looking for some music motivation?

We have many Playlists that can keep you chugging through your to-do list.