Edition 22: Top TikTok Trends of 2023, Advertisers Ramp Up Creator Spend, and more!
??? Roadmap
?? Top TikTok Trends of 2023
?? Advertisers Will Ramp Up Creator Spend in 2024
?? Snapchat x e.l.f Launch First Virtual Make-up Drop
?? Instagram Tests New ‘Hype’ Feature
?? Meta Unveils 20+ AI Innovations
?? LinkedIn Launches ‘Guide to Creating’
?? Top Stories
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The creator economy report by the Interactive Advertising Bureau (IAB) and TalkShoppe unveils a surge in advertiser investment, with 44% planning a 25% spending increase on content creators in 2024. This surge aligns with the soaring digital video consumption dominated by creator content, as 39% of consumers now watch more creator content than last year, surpassing studio-made content by 22%. The report emphasizes the tremendous impact of creator content on purchase funnel stages and highlights creator content as a premium channel, recognized by 92% of advertisers.
? Revved-up Campaigns
Snapchat's latest campaign introduces a Bitmoji makeup drop in partnership with e.l.f., enabling users to dress their avatars with new lipstick shades. Following the success of Bitmoji clothing drops influencing real-world purchases, this move into makeup could similarly impact consumer behavior. With an option to virtually test eleven lipstick shades and even try them on themselves through a dedicated lens, Snapchat aims to bridge the gap between digital experimentation and product purchase. This innovative step not only emphasizes Snapchat's role but also hints at potential for other beauty brands to leverage Bitmoji activations for future releases, highlighting the platform's growing importance in digital connections.
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?? Platform Directions
Instagram is experimenting with a new "Hype" feature in Stories, allowing users to post comments that others can see directly within the Story feed. This move aims to enhance interaction and engagement within the platform, aligning with Instagram's recent focus on fostering more direct engagement tools as user behavior shifts.
Meta is pushing forward with over 20 new ways AI enhances experiences on Facebook, Instagram, Messenger, and WhatsApp. Meta AI is evolving, offering enhanced messaging features and powering various smart capabilities behind the scenes. Invisible watermarking is being introduced for AI-generated images to enhance traceability and transparency. Updates include expanded Meta AI interactions in chats, image creation and riffing features, Reels integration, AI assistance for Facebook posts, improved search capabilities, aiding creators with suggested replies, wider access to imagine outside of chats, search features across various AIs, and commitments to safety with invisible watermarking and red teaming efforts.
LinkedIn is rebranding its "LinkedIn for Creators" profile to "LinkedIn Guide to Creating," refocusing efforts on guiding creators within the app. The shift comes after actively listening to user feedback, aiming to meet their needs better by offering more content focused on driving engaging conversations, carving out niches, and self-investment. The new approach intends to share more content aimed at helping users boost engagement and presence on the platform. This change aligns with LinkedIn's observed uptick in engagement, evident in a 41% year-over-year increase in original content sharing and consistent reports of record engagement levels.
?? Quick Tips
?? Meta To Remove Cross-App Messaging Between Facebook and Instagram
?? Snapchat Launches Snapchat+ Gift Memberships
?? Threads Search Now Supports ‘All Languages’
#?? Threads Has Hashtags Now
?? LinkedIn Rolls Out New Updates for Newsletters
?? Instagram Launches New ‘Close Friends Only’ Podcast
??Influencer Spotlight?
Influencer Brandon ‘Jinx’ Jenkins collaborated with Nike to release the Nike Terminator High sneaker, representing his alma mater, Morehouse College, as part of Nike’s 2023 Yardrunners 4.0 campaign. Alongside four other Yardrunners alumni from various HBCUs, Jenkins designs the sneaker to honor Morehouse’s legacy, incorporating the school’s colors, logo, and a message of brotherhood, aiming for a style that fits both formal wear and everyday use.
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