Edition 21: Ford x Sydney Sweeney Collection, How North Face Turned a Viral TikTok Complaint Into a Marketing Win & more!
??? Roadmap
?? TikTok Users Spend Half Their Time in the App Watching Minute+ Long Clips
?? Ford x Sydney Sweeney Collection: Empowering Women in Auto
?? How the North Face Turned a Viral TikTok Complaint Into a Marketing Win
?? TikTok Launches Creative Cards to Provide Content Inspiration
?? YouTube Adds New Analytics Cards, Simplifies Its ‘Product Drops’ Feature
?? Top Stories
TikTok's strategic shift toward longer-form content is substantiated by a compelling trend: users now allocate half their app time to watching clips exceeding a minute in duration. This shift underscores a pivotal transition in user behavior, signaling a potential path for TikTok's evolution into a platform catering to extended video content. By actively promoting lengthier videos, TikTok aims to enhance creator monetization opportunities akin to YouTube's ad revenue model, positioning itself as an entertainment-centric platform.
? Revved-up Campaigns
Ford collaborated with Sydney Sweeney of Euphoria and The White Lotus to launch a women's workwear collection, selling out within 36 hours and prompting an expanded partnership. The campaign aims to empower women in the automotive industry, showcasing Sweeney working on her 1964 Ford Mustang in Ford x Sydney Sweeney denim coveralls. Ford seeks to break industry stereotypes, using Sweeney's authenticity to engage diverse audiences and drive conversations about the brand's inclusivity and empowerment of women in traditionally male-dominated spaces.
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Gillette's latest campaign, "Hit Reset with Gillette," taps into the gaming world, urging gamers to use their personal care products post-gaming sessions. Expanding its Gillette Gaming Alliance, which includes top gaming streamers including @idreau_ and @tvandeR, the campaign integrates branded streams on Twitch, YouTube, and social media, aiming to engage both passive viewers and active participants globally. The initiative encourages user-generated content, social media interactions, and participation at gaming events, partnering with The Esports Awards to amplify its presence.?
The North Face found itself in hot water after a viral TikTok criticized their supposedly non-waterproof raincoat, showcasing a hiker drenched atop a New Zealand mountain. In a clever marketing move, the brand responded with a video showing them swiftly replacing the coat at the top of the mountain summit. The response video quickly gained over 4.2 million views with positive feedback.
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?? Platform Directions?
TikTok introduces Creative Cards, offering data-backed prompts to aid businesses in generating engaging content for their TikTok clips. With over 100 digital cards focusing on community growth, educational entertainment, creator tools, trends, and storytelling, these prompts aim to keep content fresh and relevant, particularly for businesses seeking to make an impact on the platform. Whether tapped through individually or all at once, these prompts offer inspiration for businesses navigating TikTok, offering a simple yet effective tool to brainstorm resonant content strategies in a space where many are striving to find their footing.?
YouTube is rolling out updates aiming to enhance creator accessibility and audience engagement. With changes to Product Drops within live streams, more creators can now utilize this feature without the previous pre-planned requirements, enabling spontaneous drops during streams. Community Posts creation flow is being simplified, encouraging more channels to post text-based updates and engage with audiences. Additionally, new revenue analytics cards offering insights into member data and cancellation reasons are being introduced, empowering creators with more actionable data.?
?? Quick Tips
?? X Adds Option To Embed Videos in Isolation From Posts
?? LinkedIn Outlines Updated, AI-Based System for Detecting Rule-Violating Content
?? LinkedIn Expands ID Verification to More Regions
?? Threads to Launch in Europe?
?? Threads Expands Keyword Search to All Regions
?? Pinterest Expands Direct Links to More Ad Campaign Types
?? Reddit Adds Elements to Its Reply Stream Ad Placements
?? TikTok Launches New ‘Creative Cards’ To Provide Content Inspiration
??Influencer Spotlight
Influencer Shows Why It's Important To Remember Ski Patrol's Number
"...be careful and shred happy!"
Snowboard influencer David Muther, aka @halfcabking on Instagram, has grown famous for his humorous and safety-oriented videos in TikTok style, often including short conversations with other mountain-goers.