Edition 17

[re]frame by Designit brings you news from Designit and beyond to help you stay informed and inspired.

In a world increasingly driven by AI and digital solutions, the irreplaceable value of the human touch is more important than ever. This edition invites you to consider how human empathy and digital innovation are reshaping industries.

Design the future: An interview with Anna Bracht, Brand Strategist at Lufthansa Group

Anna Bracht , Brand Strategist at Lufthansa Group , sat down with Designit’s Anna Milani to share the innovative strides Lufthansa is making to deliver personalised, sustainable customer experiences. Get an up-close look at the challenges of integrating passenger expectations, advanced technology, and complex stakeholder needs into a seamless and sustainable?travel experience.

Dive in to see how Lufthansa is redefining the future of flying >>

The foundations of accessible design

As the world develops an increasing reliance on AI and automation, it can be tempting to relegate accessibility to automated tools – but it has never been more important to recognise the value and necessity humans bring to accessible design.

Integrating?accessibility?into?design?involves?going?above?and?beyond?mere?compliance?to?craft?experiences?that?are?genuinely?accessible?and enjoyable for?all.?

Explore how accessibility in design can help drive progress for business, society, and humanity >>

What retailers can learn from Walmart's investment in employee experience

Walmart’s recent initiative to offer store managers higher pay, increased bonuses, and more stock options is a prime example of how employee experience – and a human-first approach – can shape the overall success of a retail business. This strategic investment aims to retain talent and foster a culture of growth. It also raises a question: Why hasn’t this approach been universally adopted in the retail industry?

Find out why investing in the employee experience is a smart strategy for Walmart and how other retail brands might follow >>

Retail marketing gamification is the battleground for customer loyalty and attention. How do retailers win?

Retail marketing is undergoing a transformation, pushing brands to innovate with engaging and interactive customer experiences.?Gamification?is at the?forefront?of this movement, offering a dynamic way to drive customer loyalty and revenue. What makes retail marketing gamification a powerful tool, and how can brands leverage it for tangible returns without getting “lost in the sauce” of curating a game-like, interactive experience for customers?

Watch Kathryn Orr , Brand Strategy Director at Designit, provide valuable insights alongside fellow retail leaders and experts >>

Target’s ‘dealworthy’: Why it's not hitting the right notes

Target has launched a new discount in-house brand, ‘dealworthy’ — an obvious response to the current drop in spending that has resulted from inflationary pressures on today's consumers.

While the move makes a certain amount of sense, the way the retailer is telling the dealworthy story is not hitting the right notes. Stefan Hajek , Executive Creative Director at Designit, shares why the branding is a disappointment at best, disaster at worst >>

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