Edition 16

[re]frame by Designit brings you news from Designit and beyond to help you stay informed and inspired.

Whether it's creating experiences tailored to the modern airport and airline customer, reshaping workplaces to align with Gen Z's evolving values, or innovating sustainable solutions to minimise plastic waste, the need to design for an evolving world has never been clearer. This month, explore the concept of designing for change and get inspired to think creatively about how your design and business strategies are shaping the future.

Design the future: An interview with Steven Boliek, Senior Manager of Ops Strategy and Automation at United Airlines

In this exclusive interview, Steven Boliek shares insights with Designit’s Valentin Bléhaut about the interplay of customer-first interactions and the pursuit of operational excellence. Find out how United Airlines envisions transforming the skies with a deeply rooted focus on the passenger experience and a commitment to environmental stewardship.

Get an up-close look at how innovation is impacting the aviation sector >>

The hidden mindset shaping Gen Z’s approach to work – and how employers can adapt

As Gen Z becomes the dominant demographic in the workforce, adapting to their values has never been more important for companies aiming to remain competitive.

This generation is transforming workplace dynamics with a distinctive approach characterised by a deep fluency in technology, a novel take on digital creativity, and something else – a mindset of ‘insouciance', or a casual lack of concern for work, which poses the question: Can employers turn a generational challenge into an opportunity for growth?

How can design help reduce plastics?

The spotlight continues to intensify on the urgent battle against plastic pollution. This year’s Earth Day theme, "Planet vs. Plastics," challenges us to dramatically rethink our use of plastics, advocating for a 60% reduction by 2040. Explore four ways that design can pivot us towards this ambitious goal –?from revolutionising communication strategies to innovating with sustainable materials and technologies, and even reshaping policies to support lasting change.

How can designers and strategists leverage creativity to phase out plastics in favour of sustainable innovation?

In the news

Why the Game Boy's design is so iconic

Celebrating its 35th anniversary, the Game Boy remains an emblem of iconic design, evoking nostalgia while continuing to captivate both old and new generations. Niklas Skovholt Mortensen , Chief Design Officer at Designit, explores how Nintendo's simple yet robust design not only revolutionised handheld gaming but also secured a spot in cultural and design history.

How does this classic console influence our perceptions of technological design and innovation today?

Tech meets comedy –?a new campaign approach

In a creative twist for an online education company's campaign, Designit produced #BehindTheIdea, a four-part comedy series for Pluralsight. Rather than traditional advertising, the series aimed to elevate the brand by engaging tech workers and business development managers through humour and relatability.

As you consider the impact of design on communication and marketing, see how an innovative approach could influence future campaigns in the tech world >>

Want to dive in further?

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