Edition No 157. Customers Come First?
The WIE Suite
A membership community for women leaders and culture creators (we're hiring)
DEAR WOMEN WHO DO,
Put your customers first. As a people centric community, we at The WIE Suite, have learned that lesson inside out. And it’s echoed by this week’s WIE Suite Woman, the COO of Anthropologie group.?
Meanwhile everyone’s talking about founder mode but the women in our network see a double standard.
And if this is all a little too stressful, Danya Shults has some tips for that.
WIE SUITE WOMAN?
Chief Operating Officer of Anthropologie Group, A. Candan Erenguc, on the Power of Putting the Customer First
Candan Erenguc is the Chief Operating Officer of Anthropologie Group, a global lifestyle brand that specializes in apparel and accessories, intimates, home furniture and décor, beauty, and gifts.
What do great brands need to be doing to future proof themselves from an operations perspective?
Respond to customers quickly. Listen to customers and react quickly by giving them the products they want and delivering them the way they want them. Agility gives brands the ability to respond to and weather changes in demand and in supply.
MUST READ?
What is “Founder Mode” and Why Doesn’t It Work for Female Founders?
Many female founders came out to say that they don’t have the same permission to be in founder mode the way men do, and that it often leads to a double standard. Women leaders must navigate these biases, fearing career-damaging backlash if they make mistakes, unlike their male counterparts who are celebrated for similar behaviors.
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MASTERCLASS
Danya Shults' Technique for Staying Grounded in Stressful Moments
Danya Shults is an executive coach, early stage startup advisor, and a Partner at Evolution.
“When you teach someone something valuable, they’re more likely to remember you. Education is what transforms a customer from a one-time buyer into a loyal advocate.”
MUST READ?
OUR WEEKEND READING LIST.?
COMMUNITY NEWS
UPCOMING EVENT
Leveraging Curiosity to Drive Sales
Research from SBI Growth suggests that an estimated 40% of sales opportunities end with no decision. Why should we care? Because the reality of that statistic is that sales professionals could be wasting up to 40% of their time chasing deals that go nowhere. In this presentation, you will learn the five vital components of discovery, how to avoid investing time into buyers who aren’t in a position to buy (even if your champion thinks they are), the importance of problem-centric selling over solution-centric selling, and what formulas really move the needle when it comes to purchasing decisions.
*Board Member of EdTech Unite, 2022-2023 RTP Rotary Club President, Town of Morrisville Parks, Recs, Cultural Resources Advisory Committee Member, Project Director at The GDBCC, Founder of The Wakaboomee Program 501(c)3*
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