Edition No 154. The secrets to re-invention.
The WIE Suite
A membership community for women leaders and culture creators (we're hiring)
DEAR WOMEN WHO DO,
?This week's topic is reinvention, whether it’s your company, your love life, or how you present yourself to the world. The secret to it all? Be ready to throw out the old rules (no matter how much you liked them), dig deep to uncover what makes you special, and chart a path that is entirely your own.
WIE SUITE WOMAN?
CEO of Vera Bradley, Jacqueline Ardrey, on Reinventing Iconic Brands
As President and CEO of Vera Bradley, Inc. (VRA), Ardrey leads two iconic, omni-channel lifestyle brands: handbag, luggage, and gift retailer Vera Bradley, and jewelry and accessories retailer Pura Vida. ?
Do you have advice for other leaders taking on or considering a transformation in their companies?
Do your research and understand clearly what you need to address. Study other brand transformations and how long they took, and use that information to create your own playbook. No matter what, throughout the process, don't lose sight of your heritage and history to figure out how you can enhance your brand, as well as excite and engage customers.
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Why the Right Partner Matters for Your Career: A New Take.?
A guest essay from executive leadership coach L. Michelle Smith.
The nation had the chance to meet Second Gentleman Doug Emhoff at the DNC last night, and it was great to learn more about him. But high-performing women leaders absolutely recognize a Doug Emhoff when we see one. He is indeed a unicorn, one that has the courage to love and support a high achieving woman leader despite the unique demands. Not everyone is cut out for this role. And often, women are already in their relationships or partnerships when they decide to pursue high-level leadership. So often, she winds up with a man who is not prepared to support and love her the way she needs. This can cause all sorts of conflict. So now what?
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?The first question you have to ask yourself is: what is the deepest, most important, most helpful truth that I can tell at this particular moment? Get really still with this, like, what is true?
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