Edition No 147. We CANNES do it.
The WIE Suite
A membership community for women leaders and culture creators (we're hiring)
DEAR WOMEN WHO DO,
Welcome to a special Cannes Lions edition of The Suite Sheet. We take pride in being present wherever decisions impacting women are made. And Cannes Lions, where creativity is rewarded, the future is debated, and brands with a unique point of view are celebrated, is one of them. Our mission here is not only to ensure that campaigns depicting women are thoughtful and free of stereotypes, but also that the decision-makers reflect our full diversity and lived experiences.
WIE SUITE WOMAN?
CEO Van Adams Explains Why We Should Care About Sports Marketing Trends
Van Adams, founder of VanAdams Sports Group, helps athletes and organizations leverage the power of sports and entertainment to drive revenue. Van is a Crain's New York Notable Woman in Sports Business and an entrepreneur with two decades of sports marketing experience in both corporate and intercollegiate environments.
WHAT IS ONE BIG TREND YOU’RE EXCITED ABOUT IN 2024?
“The integration of dynamic technology and its impact on the fan experience. I am curious and intrigued by the integration of AI in sports and entertainment marketing. These technologies are revolutionizing how we understand and engage with audiences. From personalized content delivery to predictive analytics for campaign performance, AI is providing deeper insights and enabling more effective marketing strategies. Embracing and understanding these technologies will allow marketers to create even more engaging and tailored experiences for fans."
MOVE THE NEEDLE
On the Croisette 2024
Reflections and observations:
Most overused phrases: Authentic, moving at the speed of culture
Most commonly discussed themes: Fear of AI deepfakes and their impact on women and on girls; new ways to describe DEI without saying DEI
What the smartest connectors were doing: Dialing back the number of formal meetings and leaning into smaller, curated gatherings and spontaneous interactions.
领英推荐
COMMUNITY
The WIE Suite at Cannes 2024 - A Week of Events Promoting and Championing Women
The WIE Suite took Cannes by storm, participating in numerous dinners and events. These include the WIE Suite's Global Leadership Dinner, which focused on leaders and culture creators, a lunch with the Wall Street Journal, and a breakfast with LinkedIn. ?
MUST READ?
OUR WEEKEND READING LIST.?
COMMUNITY NEWS
UPCOMING NEWS
In Your Power: Corporate Board Service
Are you interested in leveraging your expertise and making a real impact on an organization? Join us for a session with Dr. Angela Jackson, CEO of Future Forward a labor market analytics and human capital consulting firm and research institute. Angela is a faculty member at Harvard Graduate School of Education and a board member for Arena Analytics, Needham Bank (NASDAQ: NBBK), Beyond 12 and an advisory Board member of Freedom Learning Group and Guild Education. Angela is passionate about leveraging her leadership to support equitable workplaces.
In this interactive session, Angela will share her unique journey to the boardroom and the valuable skills she has gained along the way. You will learn: