Edition No 141. Need to pivot? We have some ideas.

DEAR WOMEN WHO DO,?

At many points in our lives and careers, we have the opportunity to reassess. At those moments, there is a chance to pivot, to double down, or to seek a new, more meaningful way forward. The women in this week's issue have advice for all of those moments.?

WIE SUITE WOMAN?

Katharine Jerkens of Uncle Nearest Premium Whiskey on Learning to Pivot and 'Pound the Rock

Katharine (Kate) Jerkens is the Chief Business Officer for Uncle Nearest Premium Whiskey, overseeing all areas of sales, marketing and distribution efforts for the brand globally. ?Uncle Nearest is the fastest-growing whiskey in U.S. history and valued at $1.1 billion.

WHAT IS RESPONSIBLE FOR THAT RAPID GROWTH??

One of our guiding principles is “Pound the Rock.” That is what we have done since day one. Against all odds, having no spirits experience, the whole team, me included, just put our heads down and pounded the rock every day. We didn’t take no for an answer, took help where we were offered, and figured things out alone when we had to. Without a shadow of doubt there were also things happening that were being guided from above, as what we did and continue to do cannot be done without outside forces.

Read more

MUST READS?

Advice for Non-Conformists from Non-Conformists

We reached out to a handful of non-conformist WIE Suite members to get their advice on living lives of non-conformity. Among them…

Start with the end in mind. - Krista Bourne, Global Speaker and Former COO, Verizon Consumer

“This has been a guiding principle for me, not only in managing my time and making decisions but also in setting intentional paths in my personal and professional life. This strategy reflects common practices in our personal lives, such as meal preparation or driving, where the outcomes—like the taste of a meal or a destination—are predetermined. By applying this proactive approach to my career, I've been able to thoughtfully choose which industry to enter based on its long-term viability and select roles that advance my skills and career growth. This purpose-driven mindset ensures that every step I take is a strategic move towards a defined endpoint, aligning my daily actions with my overarching goals.”

Read more

MOVE THE NEEDLE

The WIE Suite Hosts Table For Eight: The Spring Edit

The world is waking up to the fact that for women, life gets better after 40, and companies need to pay better attention to our influence, needs and buying power. That’s why we picked "Life After 40" as the theme for our spring Table For Eight dinner series. Members discussed how they’ve evolved as women with more agency; as leaders better at articulating their opinions, needs and vision; and as change-makers who care less about outside expectations.

Read more

MUST READ NEWS

OUR WEEKEND READING LIST.?

How Marketers Can Adapt to LLM-Powered Search (Harvard Business Review)

They’re Ignoring MrBeast’s Rules of YouTube, and Thriving (New York Times)

Think Like a Female Founder: The Unique Perspectives of Women-Led Businesses (Inc.)

COMMUNITY NEWS

• Rebecca Minkoff with the Female Founder Collective and Cisco launched “The North” platform to facilitates mentorship sessions with female thought leaders and experts in their field. Includes WIE Suite members Candace Nelson, Babba Rivera and Reshma Saujani.
• Chef Camilla Marcus announced her cookbook, My Regenerative Kitchen, is now available for pre-order.
• CEO Cindy Gallop was featured in Thistle & Spire.

UPCOMING EVENT

The Undeniable Power of Consumer Insights in Supercharging Your Innovation Efforts

Nothing compares to the breakthroughs that come from deeply understanding your customers’ needs and making a difference in people’s lives. In this engaging talk, Nikkia Reveillac, who has led research and insight teams for the likes of Netflix, Twitter and Colgate-Palmolive, delves into how you can unlock the power of research to drive innovation and shares methods and resources for gathering indispensable market and consumer intel to propel all of your efforts.

RSVP HERE