Edition 14

[re]frame by Designit brings you news from Designit and beyond to help you stay informed and inspired.

Whether it's Stanley's evolution into a household name through strategic marketing, the exploration of AI's potential in design, or perspectives on AI decision-making from C-suite executives, it has never been more important to embrace innovation as the world adapts to new technologies and paradigms. Explore the ways brands are harnessing innovation to shape a bold new future in this edition of [re]frame.

Four ways to identify generative AI ideas with staying power

It’s not an understatement to say that generative AI holds transformative power for business and society. But with so many ideas out there, it can be overwhelming to figure out which ones have the most potential for your brand. How can you cut through the noise to find gen AI ideas with staying power?

The answer lies in what we call the four gen AI differentiators. These are the skills that machines have, but humans don’t, and understanding them will help you separate the substantive from the superficial >>

How the Stanley brand found its way into hearts (and crowded cupboards)

The Stanley cup. (No, not you, NHL trophy.) If you’ve been paying attention, you’ve seen people talking about their new cup on social media channels. Maybe a color lineup popped up in your For You Page. Perhaps a friend sent you a link to a video of millennials duking it out in Target over this giant, leaky water jug. Or maybe you accidentally knocked one over in the gym – and if that’s the case, I hope you had enough towels on hand for cleanup.

What’s really behind the Stanley cup madness? Get a brand and marketing perspective on how Stanley managed to jump onto a consumer craze while staying true to its roots >>

In the news

Future designers are excited by AI’s potential, but fear that relying on it is ‘cheating’

There’s no denying it –?artificial intelligence will be a permanent fixture of the design industry in 2024 and beyond. Free image generation tools such as DALL-E and text-based ChatGPT, along with AI integrations across popular design platforms including Adobe Creative Cloud and Figma mean that the technology is a few clicks away for any aspiring designer, regardless of budget or experience.

So, how does the next generation of designers feel about the increasing prevalence of AI technology? At Designit, we thought it would be interesting to find out >>

A better, more transparent way forward with social media

Facebook, Instagram, and the other traditional social media giants are past the apex of their popularity. While user numbers remain high, fewer younger people are signing up. Ampere Analysis?found?that 18 to 24-year-olds were cooling off on social media as far back as 2018, and this trend has only accelerated since.

Based on how our cultural relationship with technology is evolving, it’s time for marketers to reevaluate their strategies for engaging with audiences. To move forward effectively, marketers need to understand how we ended up here and what people are actually seeking from their digital lives in 2024 >>

Where to use AI and where to rely only on humans

As AI continues to advance and integrate into various aspects of business, decision-makers at the highest levels face the complex task of determining where AI can be most effectively utilised and where the human touch remains irreplaceable.

Dive in to explore the nuanced decisions, limitations, and opportunities that C-suite executives are facing as they implement AI into their operations >>

Want to dive in further?

New solutions to complex problems are what we thrive on. If you’d like to discuss how we can help you create your most promising paths to long-term success, let’s chat. Want to receive this newsletter via email? Subscribe here.