Edition 12: Future Focus
In this month's newsletter we cover:
Future Focus: AI and the use of Personality Profiling in B2B Sales and Marketing
Personalisation in marketing is no longer a luxury; it's a necessity. With 73% of customers demanding tailored experiences, integrating detailed personality insights into B2B sales and marketing strategies is crucial. Our latest blog dives into the transformative role of AI in personality profiling, making it possible to create highly customised interactions based on interests, backgrounds, and preferences.
Discover how AI-driven personality profiling can revolutionise your marketing efforts by tailoring communication styles to individual traits, enhancing customer segmentation, and optimising sales pitches and follow-up strategies. While the benefits are clear, there are also challenges and ethical considerations around privacy and data protection that businesses must navigate.
Unlock the full potential of personalised marketing and explore the importance of personality profiling and its impact on B2B sales by reading the full blog on our website.
Our employees of the month
Our recent employees of the month embraced our core values of Bravery, Community, Integrity and Passion. Well done to Pallavi Sutar, Pune and Briony Palmer , EMEA. We are so proud that you are part of our incredible team! ??
?? Reach out to us if you have any questions for the team, or would like to book a demo.