Edition No 110. Use this tip to leverage your current board position.
The WIE Suite
A membership community for women leaders and culture creators (we're hiring)
DEAR WOMEN WHO DO
It's time. Do the unexpected. Break the mold.?
Learn an aspect of business that you've been ignoring (hint: like supply chain; see below). Or, how to market in a new way (hint: see advice from Tod's CMO). Or move from that non-profit board to the one that pays you (hint: it might be easier than you think).?
It's time. You have the skills, effort, ability and capacity.?
If not you, who? If not now, when??
WIE SUITE WOMAN?
Stacie Henderson, CMO of Tod's, on the Future of Luxury?
Stacie Henderson Capece Minutolo has spent over 15 years working for global luxury fashion brands such as Versace, Ferragamo, and Tod’s Group.?
Doing the same activities to “check the box” no longer moves the needle.
It is imperative that marketers understand clearly what they are trying to achieve, understand the “noise” that consumers experience daily and challenge themselves to develop programming to break through the noise. I always like to recommend at least one program that will take the leadership team out of their comfort zone while ensuring there is a thread of the brand’s DNA. For example, for our most recent Hamptons event, the location and decor felt very Italian, but we gave it a twist and had Salt-n-Pepa perform. They are icons and we were celebrating our iconic products at Tod’s. It made sense and wasn’t “the expected.” This experience generated over 1.5 billion impressions, was a great experience for our guests, and was named one of the best events in the Hamptons this summer by leading publications.
MOVE THE NEEDLE
How Can I Leverage a Non-Profit Board for a Corporate Opportunity?
Leveraging a nonprofit board seat to secure a corporate board seat can be a strategic career move. Nonprofit board experience can provide valuable skills and networking opportunities that make you a more attractive candidate for corporate board positions. Here's how to go about it.
For more…?
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MASTERCLASS MOMENTS
Nada Sanders on The State of the Global Supply Now and in the Future
Dr. Sanders is an internationally recognized thought leader and expert in forecasting and supply chain management.
WE HAVE A BIG PROBLEM...
In a recent study 64% of companies could not see beyond their tier one suppliers. That means, if I have a company that supplies to me, most likely I can't see beyond that company.
Why is that important? Well think about it: how do I assess my risk exposure? If I have no idea what the risk exposure of my supplier is? How far does that supply chain go? And some of the crises that we saw with the microchip shortage, well, those shortages occur far down the chain. They tend to be buried in third tier, four tier. And those would trickle down to me. And if I have no idea how far that goes, well, I wouldn't even know that it was coming.?
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