Edition #11 - Buying a Jaguar

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Are we ready for Christmas? or the festive period?

To be honest, I am not...

I have been hit with a huge amount of curveballs this month, which is why my 11th edition is late (Sorry, not sorry...) and the 14th is slowly creeping up on me which is a significant date in my life tapestry. I may let you know more about that in my next edition.

My point here in between my brain dump/ramble is that it is ok to take time for yourself to make sure you are ok. Need a rest? Take it. Need to change something? Look at how you want to do that.

Let's get into today's edition...

Section #1 - Jaguar - The Big Debate.

Apparently, I wouldn't be a marketer if I didn't throw in my 10 pence here, so here you go.

Jaguar’s rebrand has rolled into the spotlight, and let’s just say, it’s causing more raised eyebrows than dropped jaws. Gone are the roaring cats and polished elegance—this time, it’s all minimalist logos, a monogram that looks like a rejected luxury handbag design, and models strutting around in outfits that scream, “Art gallery opening, but make it dystopian chic.”

Oh, and the cars? Nowhere to be found. Not a wheel in sight. Even Elon Musk couldn’t resist throwing shade, tweeting, “Do you sell cars?”—a burn so precise it practically left tire marks.

But here’s the thing: while the execution feels a bit like Jaguar wandered into a conceptual art exhibit and got lost, we’ve got to give them credit for trying to stay ahead of the curve. In the hyper-competitive automotive world, where yesterday’s innovation is today’s standard feature, brands must evolve or risk being forgotten faster than a Blackberry in a Tesla showroom.

Jaguar’s making a big bet on its all-electric future, and this rebrand is their way of shouting, “We’re not your dad’s luxury sedan anymore.” Sure, it’s more art school than car dealership right now, but who’s to say that isn’t the kind of bold reinvention they need?

Love it, hate it, or just plain confused by it, you’ve got to admit one thing: Jaguar’s taking risks. And while this move might not land perfectly, staying relevant often means stepping out of your comfort zone—sometimes into a monogrammed jumpsuit.

What do you think?

Section #2 - Handing the reins to AI - Coca-Cola AI ad

Coca-Cola’s latest holiday ad is turning heads—and not in the warm, fuzzy, Santa-truck-riding-into-town way they probably hoped. Instead, their AI-generated attempt to recapture the magic of their iconic 1995 “Holidays Are Coming” campaign has left viewers feeling more like “Holidays Are Creeping.”

The ad, featuring AI-crafted snowy landscapes and festive trucks, seems like a Christmas fever dream cooked up in the uncanny valley. Words like “soulless” and “dystopian nightmare” have been thrown around—because nothing says holiday cheer like robots trying to figure out why humans enjoy mistletoe and hot cocoa.

Here’s the thing: Coca-Cola’s audience doesn’t want futuristic weirdness during the most nostalgic season of the year. We want coziness, warmth, and that little tug at the heartstrings. Coke’s holiday campaigns have always been about connection—family dinners, twinkling lights, a bottle of Coke being shared like it’s the elixir of Christmas itself. Instead, they handed the reins to AI, and it turned out about as festive as a malfunctioning Roomba.

But the problem isn’t just the vibe. AI in advertising, particularly in something as emotionally charged as a Christmas campaign, can feel like a shortcut—and not a cute, clever one. It’s like showing up to a potluck with store-bought cookies and calling it a homemade treat. Sure, it’s efficient, but people can tell. And in this case, Coke’s audience felt the lack of human touch that has always been the backbone of their best ads.

Then there’s the ethical elephant in the room. AI creating visuals often means cobbling together fragments of existing work without crediting the original creators. For a brand as big as Coca-Cola, this move didn’t just feel impersonal—it felt cheap, like Santa swapping his sleigh for Uber Pool.

In fairness, brands have to evolve to stay relevant—especially in the cutthroat world of carbonated beverages. But evolution doesn’t mean throwing tradition and emotional resonance out the window. Coca-Cola tried to innovate, and instead, they accidentally gave us a Christmas campaign that feels like it was sponsored by Skynet.

So here’s the lesson: sometimes it’s better to stick with what your audience loves—warm, human, and nostalgic moments—than to hand the reins to an algorithm and hope it “gets” the holiday spirit. Because as it turns out, AI might know how to design a snowflake, but it still has no idea how to warm a heart.

Section #3 - Why Marketing Can’t Take a Holiday During the Holidays

The festive season isn’t just about ugly sweaters, office parties, and Mariah Carey on repeat—it’s also prime time for businesses to shine. While everyone else is decking the halls, your marketing strategy needs to be working harder than an elf on Christmas Eve. Here’s why:

1. Your Audience is Listening (and Spending) People are in the mood to shop, gift, and indulge. Whether it’s finding the perfect present or treating themselves to a little holiday cheer, consumers are primed to engage. If your brand goes radio silent, guess who they’ll spend their money with? (Hint: Not you.)
2. The Competition is Fierce Every brand and their cousin is vying for attention during the holidays. If you’re not in the game, you’re not just missing out—you’re handing your competitors the spotlight on a silver platter.
3. Building Emotional Connections The holidays are the ultimate time for storytelling and tugging at those heartstrings. People remember brands that make them feel something during this season. If you’re MIA, you’re missing a golden opportunity to deepen your connection with your audience.
4. The Momentum Carries Into the New Year Think of holiday marketing as planting seeds. The visibility, engagement, and goodwill you build now will carry into January, setting the tone for your brand in the year ahead. Take a break, and you’ll start the new year playing catch-up while others are miles ahead.
5. People Still Have Problems to Solve Yes, it’s the holidays, but your audience’s needs don’t suddenly pause. Whether it’s the perfect gift, a New Year’s resolution kickstarter, or even some much-needed escapism, your product or service can still be the answer.

Bottom line: Marketing doesn’t get a holiday because your audience doesn’t stop paying attention. So pour yourself some eggnog, turn on the fairy lights, and keep those campaigns rolling—it’s the season to sparkle, after all.

And that is all folks....

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Have an amazing day!