Edition #10 From One Idea to Many: The Power of Content Repurposing

Hi Content Creators, and welcome to the first Content Creator Newsletter of 2025! This week we’re talking about the power of content repurposing and how you can maximise the reach of your content.?

Do you ever feel like you’re stuck on the content hamster wheel? Churning out new ideas every week, only for them to disappear into the digital void? I’ve certainly been there before, many times.

You put so much effort into researching, writing and preparing a post. Then proudly press publish. Anxiously you await even just the faintest hint of interaction from anyone. Rejoice! One of your loyal followers gives a thumbs-up of approval (you know, the regulars like your dad, your sister, or your best friend’s cat).

After a few more signs of life, your post gets a moderate amount of visibility and then dissolves into the feed, never to surface again.

That’s the point when you start panicking. You’ve used up your best idea in your first post, and you literally have no idea what other topics you can post about.

There’s a better way. It’s called content repurposing.

It’s one of the smartest strategies a growing brand can use to stretch your ideas, maximise ROI, and reach more people without spending endless hours creating content.

Let’s break it down.

What is Content Repurposing? (And Why Should You Care?)

Content repurposing means taking one piece of content and transforming it into multiple formats to engage different audiences across various platforms.

Think of it as squeezing every last drop out of your favourite beverage. The goal is to maximise your output without increasing your workload.

Here’s why it works so well for brands:

• It maximises your time and resources
• It reaches different audiences on their preferred platforms
• It keeps your message consistent across channels
• It increases your content lifespan

Instead of constantly starting from scratch, you start smart and then make your content do the heavy lifting.

Why It’s a Time-Saver for Growing Brands

Content creation is expensive. Whether it’s your time, your team’s time, or your budget, it all adds up.

Your audience prefers different formats. Some like to read, others love to watch, and some prefer a quick scroll through visuals.

Attention spans are shrinking so repetition is key to making your message stick. And the more places you show up, the more likely people will remember you.

Repurposing is like having that one killer outfit you can adapt to all occasions, feel insanely comfortable and look fabulous every time. It allows you to meet people where they are without constantly having to dig out new attire from the dusty depths of your closet.

The Repurposing Process: Six Practical Ways to Repurpose Content

Here are just a few examples of how you can take one long-form piece, like a blog, podcast, or video, and turn it into multiple pieces of content across platforms:

1. Blog into LinkedIn posts. Take your key points and turn them into bitesize LinkedIn content. Pro tip: Recruit ChatGPT to help you identify how to split your blog post up.
2. Podcast into a newsletter. Transcribe your podcast, add some personal insights, and you’ve got a newsletter for your audience. Pro tip: Tools like CapCut or Descript transcribe audio automatically which you can then export as a text file.
3. Long video into shorts. Chop up long videos into short, platform-friendly clips for TikTok, Instagram Reels, or YouTube Shorts. Pro tip: Take a deep breath. You don't need to be a video editor! This can be automated with tools like CapCut and Descript.
4. Infographic visualising key insights. Pull out the most interesting data or highlights and turn them into a visual infographic. Pro tip: Infographics are perfect for LinkedIn and Pinterest as they are highly shareable and easy to digest.
5. Quotes and visuals. Extract memorable quotes and combine them with graphics to create motivational or educational posts. Pro tip: Take a deep breath. You don't need to be a designer! Use Canva templates to create stunning visuals in multiple formats with ease.
6. Email series. Split your main content into a multi-part email series to keep your audience engaged over time. Pro tip: Dive into one key idea per email to keep it engaging and extend the lifetime value of your original content.

Three Quick Tips to Get Started Today

Choose your best-performing content. Look at your analytics. What’s already resonating? Start there.

Use tools to streamline the process. Canva, ChatGPT, Descript, and CapCut are some examples of accessible software that make it quick and easy for you to turn content into multiple formats.

Create a repurposing schedule. Plan your content creation with repurposing in mind. For example:

• Blog post on Monday
• LinkedIn post on Wednesday (repurposed from blog post)
• Infographic on Friday (repurposed from blog post)

Final Thought: Content Isn’t a One-Hit Wonder

Your content is an album, not a single.

Play it on repeat. Remix it.

When you repurpose your content, you’re saving yourself a lot of time and increasing your impact.

Create once. Share everywhere.

Have you experimented with any of these repurposing techniques? What’s the next piece of content you’re planning to repurpose? I’d love to hear your ideas in the comments.

Want more tips like these? Follow me on LinkedIn and subscribe to this Content Creator newsletter for exclusive insights.

Until next time,

Claire