Edition 01 – Welcome to The Brand Spark!

Welcome to the first edition of the Brand Spark! Find out what we've been up to recently.

You may have noticed that over the last few months, our emails, blog posts and social media content have centred around events and tradeshow exhibits. As the events and expos for the year are in full swing, we wanted to help equip you with the knowledge to make the most of exhibits and let your brand shine.

In the Spotlight: Business Gift UK

We caught up with Managing Director, Stephen Ward and General Manager, Ben Ward of BusinessGiftUK.com at the fabulous Worden Hall in Lancashire about the current business gift climate, how promotional items help at events and tradeshow expos and innovative business gifts on the market.

Event Photography for BGreenn

BGreenn chose professional brand photography to capture the essence of the industry launch event for their Renewable Energy Centre. The high-quality images captured during the event were instrumental in enriching BGreenn’s social media presence.

We've also been working hard behind the scenes to refresh our brand. We're still the same passionate creatives at Refined Marketing, but we now have an updated logo, tagline and website to match our brand values.

Towards the end of last year, we also welcomed a new team member, Becca Donaldson , to help Refined reach new people and deliver shining strategies.?

Beyond the business card: combining digital with print in 2024?

We spoke with the wonderful Zappify?? about how business cards can be adapted for the 21st-century digital age.

5 top tips to attract people to your exhibition stand??

Engaging visitors is essential; you can only hold a potential client’s attention when you’ve grabbed it in the first place.

9 steps to event and tradeshow exhibit success

In-person events are a great way to connect with your industry, retain customers and generate business.?

Refine your brand's identity, strategy and innovation to get the most of your event. Download our FREE event checklist.