Editing – the Invisible Force Behind Your Messages
Chris Wilson
Virtual Assistant Services – Newsletters | Proofreading & Editing | Content & Copywriting | Blog Posts | Social Media Posts | Research
Everyone’s an editor. If you’ve ever rewritten a sentence in a memo or rephrased a paragraph in an important letter, you were editing.
And if you’ve ever been so fed up with the way a letter was sounding that you tossed the draft and started over, that was editing too.
EDITING IS SIMPLY ... making a piece of writing easier to understand.
I recently came across a YouTube video of Ann Petry – the first African-American woman to sell over one million copies of a book with her first novel, The Street (published in 1946, about a young single mom living in Harlem during World War II).
While being interviewed by a panel at Temple University in 1975, she was asked if she was a perfectionist because she usually edited or rewrote things she’d written.
Petry said “no” and explained:
“… I just feel that if you write things, people ought to be able to understand what you’ve written. … It’s very rarely that you can just write off the top of your head, and people can understand it.”
The good news is that editing something short like a letter or a memo doesn’t take long. But – as with proofreading – that doesn’t mean it’s not important!
9 TIPS FOR IMPROVING YOUR MESSAGES
Here are 9 tips to keep in mind the next time you’re either rewriting or editing an important message yourself ... or hiring someone else to do the editing for you:
1)??Use active voice
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2)??Cut out unnecessary words
3)??Keep sentences short
4)??Choose simple words
5)??Use formatting “tricks” like converting regular text into bold, italic, bullet lists … and more!
6)??Avoid expressing yourself by using an exclamation point
7)??Beware of over-using words (using the same word to express a thought or task several times in the same sentence or paragraph). If you see this in your own message, try using a synonym the second time you see the word. (Example: Replace “however” with “but” or “yet.”)
8)??Insert subheads in your content. Breaking up the “gray look” of several paragraphs with subheads that describe the content REALLY helps with readability. (You probably won’t need these in short letters or memos, but definitely consider using them in longer messages.)
9)??REPEAT the editing process
Editing may not seem relevant to the creative process, but if you skip this step when preparing content, the messages you send could easily be misunderstood?– or even ignored!
Health & Wellness Copywriter & Website Designer
1 年Great post, Chris! Now, how can we get people to edit their texts before sending! Most of the time they are unreadable. ??
Virtual Assistant + Owner of MyVirtualGal | Writer, Editor, Content Creator ??? Time saver & ??stress reliever for small business owners with a mission.
1 年Great points, Chris. Not editing your work, short or long, is like rising from your bed and going out in public without even brushing your hair (or teeth) ??
Creative Writing Teacher, Book Author, Journalist, SEO Copywriter, Website Auditor, Case Studies, Articles, Proofreader, Content Creator enthusiastic to help you make your dreams come true. Gain a competitive Edge.
1 年What a great article!
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1 年That's a lot of valuable advice. Thank you.
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1 年YES! And it can take a long time to change the client or prospect's mind after getting a communication that doesn't hit the mark. I did a newsletter on this not too long ago. This happened when translating Sir Isaac Newtons Laws. The meaning behind the first Law changed because of one word, but the scientific community hasn't taken notice of the change at all.