Edit Wear Love interview series by Tara Castellan: Q+A with Kady Creative

It was an absolute pleasure being interviewed for Tara Castellan - Edit Wear Love.

Originally Posted: https://www.taracastellan.com/lady-love-kady-from-kady-creative/

Thank you so much for having me Tara!

"I met Kady about a year ago when I was searching for someone to help me with my branding + website design. I needed to work with someone who understood my vision (in any way I tried to convey it!) who was creative and a big thinker themselves, and had worked with other creative women in bringing their brands alive in a beautiful and cohesive way.

I got this and so much more when I started my journey with Kady. Super professional and SUPER patient, Kady lead me through her process of creation with such ease and was always so open to teaching me things along the way.

And because we have been in touch almost weekly for this whole time (!) a lovely friendship of mutual respect and a love of all things beautiful has come about. I’ve loved watching her wins in her business ( as a very important side – she has also written a cook book which was gifted to Harry and Mehgan at their Wedding!) and her the same for me!

Enjoy getting to know Kady, and if you’d like to see more of the work she did for me check it out here."

TC: WHAT DOES DESIGN MEAN TO YOU?

To me design is about how you represent yourself in the world. It is as unique and quirky as we are. It tells a story and paints a picture of your life, your values, your style, before you say a single word. Good design makes my heart sing. It stops me in my tracks and allows me a few moments of complete presence where I can connect and admire something. It doesn’t have to be typical ‘design’ like a logo or branding. It could be as simple as the glazed clay mug you are served your morning coffee in. People create their dream life through design. You design the life you want to have whether through your vision or physically surrounding yourself with the quirky collections of clothes and things that make up your world. It is a very powerful concept to think everything in your life is there by design and you have the ability to create whatever the hell you want!

TC: HOW HAS THIS TRANSLATED INTO KADY CREATIVE?

There is this idea of creating your dream life that inspires me. You start with nothing, just a seed of an idea and you can turn that into a brand and a business. There is nothing I love better than to help people build their dreams and that is how Kady Creative was born. People come to me with a vision and I am lucky enough to turn this into a tangible thing. It’s so exciting to see how excited people are to see their creations come to life. I know the feeling that you have more to give.. more potential and a bigger purpose in life that your 9-5. Designing Kady Creative allows me to live my dream life and work with amazing like-minded business owners. It’s seeing people do what they were meant to do that lights me up and motivates me every single day.

TC: WHEN DID YOU REALIZE YOU WANED TO BE A DESIGNER?

I was always fascinated by Art growing up. I would sit for hours as a child sketching Mickey Mouse and Disney characters trying to bring them to life on my sketch pad. I went to Art college as it was the only thing I felt passionate about and studied Visual Communications for four years to get my degree. It has been a completely natural progression and I can’t think of anything else I could be doing.

TC: WHAT DO YOU BELIEVE MAKES A QUALITY BRAND/WEBSITE?

A brand that can capture their audience by giving them the full experience. As Maya Angelou puts it “At the end of the day people won’t remember what you said or did, they will remember how you made them feel.” It’s the exact same with branding, the aim is to make people feel a certain way, they become drawn to your brand. Even though people may not necessarily realise the reason they love your brand is because of the latest features in web design, they go online and have a great experience because of just that. They scroll through your pages and are guided around your site in a user-friendly way. Branding should not be in your face obvious. It is about thinking how your end user will work and going out of your way to give them the best experience. That may be through choosing fonts you know will read well on your bio page, to lighting a candle if you have a physical store. Always think of your end user and keep everything consistent so they start to know and trust your brand.

TC: HOW DOES LIVING IN SYDNEY INFLUENCE YOUR CREATIVITY?

Living in Sydney (especially Bondi) is #lifestylegoals. As someone that moved here from Ireland where it is cold and wet most of the year (I wish I was being dramatic here), this lifestyle is pinch me good. If I have had a long day or feel like I need to connect back to my vision, I just go for a swim in the ocean or walk along the sand and immediately I can connect to the bigger picture and the creative juices start flowing!

TC: FAVOURITE PART OF THE DESIGN PROCESS FOR YOU?

Strategy meetings with clients where I can hear all about their vision and coming up with tonnes of ideas as to how their brand can come to fruition. The part where the ideas and concepts start flowing is like a waterfall, it just fizzes up inside and I am brimming with inspiration just waiting to be poured out. That is when I feel fully in flow.

TC:HOW CAN PEOPLE WORK WITH YOU?

If anyone would like to work with me or even just say hellow and tell me a good joke they can reach out via the Kady Creative website. I just introduced a complimentary 20 minute brand strategy call also which dives into where you are at and helps you to gain some insight on the big bad world of branding!