The Edit: Global Changemakers Conference Special

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We laughed, we cried, we gave standing ovations?and celebrated others hard work and determination but above all else we came together to see the impact we can make every single day in the work we do and the way we live in society.? The Marketing Society exists as a global community to unite and uplift marketing leaders of today and tomorrow and our Global Changemakers Conference in London certainly did that earlier this month. Not only that but we hosted our Changemakers Conference?series in 6 countries over 6 weeks all with the same purpose, to deliver inspirational stories that will challenge your thinking, inspire and energise you. This month’s The Edit is a round up of content across that series?with more available in our content hub too. So whether you missed being there on the day, want?a recap for yourself or want to catch up with our conferences from other hubs - this is your time?to do so. Take a moment to pour your beverage of choice, switch off your notifications and find out more thanks to our Members and Partners who have shared reviews and think pieces.?

This will be the final The Edit newsletter to our non-Members. We hope to welcome you as Members for?2025.??Joining is quick and easy -??simply head to our website, select the membership level that works best for you, and complete the application form and payment. By joining now, you can lock in the 2024 pricing before rates increase next year. In the meantime, you can continue learning more about The Marketing Society and receive a curation of our most inspirational content direct to your inbox, sign up here.

Rachel Letham, Head of Brand and Communications The Marketing Society

Think Pieces

THE CHANGEMAKERS IMPACT CONFERENCE | REVIEWS?| ENGLAND

Sausage roll jewellery is this season’s must-have

“It was like jumping into a jumbo-sized plunge-pool of imagination, inspiration and innovation” says Ozone | The premium audience platform 's Jhan H. in his review of 2024 Global Changemakers Conference who was reminded that in our fast-paced world, sometimes we need to pause and reimagine what's possible. His standout sessions? The bouncing soles of Dr Martens, why AI is nothing new and the post carbon economy’s vast potential (5?mins)?Read

What three words? Distilling The Changemakers Conference

With so many thought-provoking sessions, International Marketing Partners Ltd. ’s Allyson Stewart-Allen struggled to keep her keywords to just 3, but if pushed, they are SAUSAGES, EAST and EXPERIENCES. While each speaker left her with many new things to ponder and test, her highlights were Gregg’s Roisin Currie, Olio’s Tessa Clark and Layered Reality’s Andrew McGuinness, all of whom have made very different but nevertheless huge impacts in their industry and?society. (3 mins) Read

One exceptional day, a year full of inspiration

“It was an incredible experience that left me with fresh perspectives and a deep sense of motivation." says Oxford University Press 's Ritchie Mehta reflecting on The Marketing Society's 2024 Global Conference, where he discovered how creativity remains the heart of branding. His standout moments? Dr Martens' authentic vision, why AI success depends more on people than tech, Greggs' journey from bakery to lifestyle brand, and the vast opportunities in the post-carbon economy's transformation (2 mins) Read

Can a new design change a brand’s fortunes?

The success of Evri is proof of the transformative power of a redesign - particularly one which embraces the North Star of any complex change, simplicity, and also one which didn’t get in its own way. Design Bridge and Partners ' Matt Boffey takes a look at what the brand got right. (5?mins) Read

Inspiring content and perspectives, purpose meets marketing in Dubai

Ananda Shakespeare shares her key highlights from?The Marketing Society's 2024 Dubai Changemakers Conference including?Annie Arsane's fresh perspectives on TikTok and culture, Kiran Haslam's vision for Dariyah Company, and Sophie Devonshire's call to expand what's possible in purpose-driven marketing.?(5 mins)??Read

Cultural endurance for impact?

The Marketing Society's 2024 New York Changemakers Conference sparked an insightful discussion between Smarts US's Michael DaRe and Freemavens' Eleanor Lloyd Malcolm on cultural endurance. They explored how successful brands maintain authenticity while navigating trends, with key insights on sustainability, brand personality, and future-proofing. Notable mentions included Fenty's category disruption, Mini Cooper's subtle sustainability, and the importance of consistent brand voice.?(7?mins)?Read

The Changemakers Impact Conference | Review | Scotland

Carol Hu of Rationale reflects on Scotland's inaugural The Marketing Society Changemakers Conference at the National Museum, where 'Impact' took center stage. The event wove together diverse perspectives, from B Corp certification insights to Kevin Lynch's Oatly campaigns and Jacob Wright's aesthetics presentation. She highlights how the historic venue and thoughtful networking breaks created an atmosphere perfect for exploring marketing's legacy. (5 mins) Read

Purpose v profit: why can’t we have it all??

Louise Monk 's Charlotte Mceleny reviews the 2024 Singapore Changemakers Conference and asks, can we have it all? Can sustainability and business growth really exist together? Through the presentations, debates and stories?she was heartened to hear, they most definitely can. (5?mins) Read

We can all be rolemodels for the next generation

Andrea de Vincentiis of HSBC reflects on The Marketing Society's Hong Kong Changemakers Conference.?He shares three key takeaways: the importance of 'velocity' over mere speed, the necessity of forcing change through concrete actions, and the enduring value of marketing fundamentals. (3 mins)?Read

Video

Changemakers Impact: How the extraordinary Dame Stephanie Shirley CH changed business

A video first shared at our Global Conference in London: Dame Stephanie (Steve) Shirley CH?arrived in the UK aged 6 as part of the Kindertransport from Nazi Germany in 1939. She challenged sexual discrimination, social convention and the global software market. Dame Stephanie set up ‘Freelance Programmers’ in 1962 with ￡6 and for many years only employed women working from home. She was one of the first to sell computer software separately from hardware. By the time she sold her business in 2007 it was valued at over $3bn and employed 8,500 people. Now 91 she still works 25 hours a week.?(12mins)?Watch?

What does Impact mean?

Watch the opening video of?The Marketing Society Changemakers Conferences: Impact. Hear from our Board Members, Fellows and Members on what impact means to them??(3?mins) Watch

Highlights from Dubai

A day full of inspiring talks from some of the region's most influential marketing leaders on what it takes to be a changemaker. See the highlights from?UAE The Marketing Society Changemakers Conference 2024 | and Members can log in to see the full session recordings on our website.

Live from The Marketing Society Changemakers Impact Conference in London:?The Key?? - Quick Conversations ??

Member Nick Elliott took his “The Key?? - Quick Conversations ??” format to our Global Changemakers Conference 2024 in London asking our Members and Partners their thoughts on the following questions:

??What is the key to successful relationships within your business? ??How has this helped create IMPACT in your marketing? ??Why does marketing matter to you?

See the playlist here?with more interviews to be added soon.

Podcast

Live from The Marketing Society Changemakers Impact Conference in Dubai 2024

From the power of storytelling to culture, mental wellbeing influencing developments to physical wellbeing and the power of impact. Speakers from The Marketing Society Changemakers Impact Conference in Dubai in 2024 joined us for insights into what they shared in their sessions, why marketing matters to them and why events like our conference from The Marketing Society are so important.?(15mins) Listen

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