The Edit | Conference Special

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As The Marketing Society?2023 conference season?comes to a close, we are delighted to share with you a curation of the top highlights from the series.?In just five weeks, five conferences were held in each of our hubs (New York, United Arab Emirates, Singapore, Hong Kong?and England) bringing together our powerful network and their guests who were awed, inspired, moved and entertained by our truly incredible cast of international speakers. This is more than a mere recap; it's a glimpse into the soul of The Marketing Society global conferences, from guest and press reviews, to video clips, photos, digital illustrations?and more. As our new Honorary Fellow Mark Evans put it, the changemakers conference is "the best brain food possible".

And if you like what you see put the 13 November 2024 in your diary right now for next years’ Global conference in London with more dates to be announced for our regional conferences.??

But don't just take our word for it – let the highlights speak for themselves. Join us in reliving the magic, igniting your passion, and setting the stage for what promises to be an even more exhilarating future.

Read on and be illuminated, pour yourself a drink of choice.. this is a long one!?Your journey into the extraordinary begins now.

Think Pieces

This is the slowest day of the rest of your life

On a day that was anything but, we were treated to inspiration, ideation and laughter with Martha Lane Fox , Michaela Community School’s Katharine Birbalsingh, and Bumble’s Naomi Walkland as the highlights. An event review from Jhan H. , Client Director at Ozone | Powering the Premium Web .(3?mins)?Read

Navigating uncertainty

Inspired by the illuminating talks on embracing change and navigating challenges while continuing to grow, Meredith Smith ,?Director, Futures & Innovation EMEA at 凯度 offers four future-proof mindsets to help you thrive in times of uncertainty. (3?mins)?Read

From FOMO to JOMO

From a fast and furious Emma Harris to Rory Sutherland ’s doorman fallacy, Sam Conniff ’s 7 F’s and James Averdieck unique market research for GU, it was a day of provocative, inspiring and energising sessions as written by member Allyson Stewart-Allen .?(3?mins)??Read

In dark times, marketers illuminate

Conference newbie Ruth Fittock on the Conference’s perfect balance of practical marketing advice, inspiration, and personal stories and how it all boiled down to purpose, innovation, embracing tech and slowing the f**k down?(5?mins) Read

How Tech Is Changing Marketing

It’s no secret that technology is the ever-evolving frontier of the marketing industry. But how can marketers keep pace with the sheer speed and scale of change? We?brought the showcase to our London conference but our FREE?Tech Acceleration Showcase sessions are available globally, watch our intro video below. ????

We’ve partnered with Alchemy Network , who run Europe’s largest innovation programme to tailor the showcase to your team, to help you drive innovation and education through your business. You can book your complimentary, bespoke session today here.

Working it out together

Kevin Chesters gives his top 5 speakers from the Global Conference and his key takeaway: "The words of the self-styled ‘Uncertainty Expert’ Sam Conniff, rang very true for me when he said the best approach to how to solve the problems that we’re all facing in a world of increasing uncertainty:?“I don’t know, but we’ll work it out together”." (5?mins) Read

Global Reviews

Inspiration, learning, and illumination

Al Masaood’s Marwa Kaabour ?? reviews the Conference in Dubai, describing it as chock-full of stimulating discussions and sessions that will inspire any marketer to be a trailblazer, noting the only certainty for marketers today – is change. (5?mins)?Read

Illuminating, definitely.Change-making, indeed

New member Catherine Flynn shares here review of The Marketing Society Singapore conference.?This was an agenda fully customised and localised for a Singapore audience, with almost every single speaker and topic curated for local relevance.?(3?mins)?Read

Under the Spotlight in New York

Nicola Nimmo from MBAstack shares her session with Jon Hussey from Dartmouth College at our New York conference. Discussing driving change, prioritisation, adopting a test-and-learn approach, and digital transformation led to?185% increase in online donations.?(6?mins)??Read

Infectious energy and commitment to connecting the marketing community

It’s?not about being on script and always getting it right, it’s about the right attitude, looking further and going beyond. Smirnoff’s Nandini Anitha Nandakumar reviews the New York Conference.?(3?mins)?Read

In The Press

WARC :?Why culture matters Diageo ’s Guy Middleton session focussed on why the company’s culture of innovation has resulted in rich seems of possibility, explaining, `you need to paint the picture of the future that you want [the organisation] to draw into.’?(4 mins)?READ

Marketing Week : How consistency helped Bumble diversify Chris Sutcliffe reviews Bumble’s Naomi Walkland’s session in which she explains how the female-first dating app kept the brand focused on its core proposition as it diversified into new products and territories. (6 mins)?READ

Marketing Week: Every problem is a marketing problem Why do marketers make great general managers? eBay UK’s Eve Williams and 通用磨坊 ’ Ben Pearman debated why marketers make the leap to GM better than managers of any other function.?(5 mins) READ

Video

The Marketing Society UAE Changemakers Illuminate Highlights

Whether you missed the day itself, want to remind yourself of some of the best bits, or you’re simply after a shot of inspiration from a different region, here’s a roundup of the day.?(3 mins) Watch

Sophie sets the scene

Our CEO Sophie’s welcome speech at the London Conference included her take on why the metamorphosis of the humble caterpillar into a beautiful butterfly is a fitting symbol for marketing transformation. (10 mins) Watch

The Marketing Leaders Programme 20th Anniversary

Programme facilitator Anni Townend shares her fondest memories and proudest moments of the Marketing Leaders Programme journey. Applications are still open. ?(4?mins) Watch

Ludic Creatives digitally scribe London conference

We love how the team at Ludic bring to life our events in such a powerful and fun way. For those who absorb information more visually this is a great reminder without having to watch video content and it's a great aid memoir of the sessions. View them all here

Podcast

Storytelling that changes society

Our CEO Sophie Devonshire?? talks to David Alberts of Been There Done That about the powerful role marketers can play in transforming data into stories that bring a company’s vision to life.. (17?mins) Listen

Being significantly insignificant

Leaders in Conversation series host Anni Townend talks to Marketing Society board member, Manchester United’s Ellie Norman about challenging the status quo, bringing light and recognising how lucky you are.?(26?mins) Listen

Personal growth is achieved through shared experience

We shared our reel of the Marketing Leaders Programme at our London conference and it went down a storm. There are only 25 places left and?applications for the next cohort are open?until 15 December.? You can apply yourself if you fit the criteria or nominate a colleague or peer?take a look >>> on our new website ?and watch the reel by clicking the video above.

Members of The Marketing Society enjoy unlimited access to industry-leading insights, stimulating thought-leadership, advice and inspirational content.

If you have yet to join our global community of 2500+ influential changemakers, now’s the time. Apply today and a member of the team will be in touch.