The Edge: Business Tech Newsletter – November 2024

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This month:?

?? 5 ways to keep visitors on your website?

A hard-to-navigate website can quickly drive prospects to click away and choose an alternative. By enhancing web accessibility, you can broaden your reach and strengthen your brand reputation.?

With over 15% of the world’s population experiencing some form of disability, accessibility isn’t just a courtesy—it’s essential. Plus, many accessibility practices improve ease of use for users of all abilities.?

Our latest blog highlights some simple ways to make your site more accessible, including:?

• Keyboard controls?

• High visual contrast ratio?

• Breadcrumbs for navigation?

• Alt text for images?

• Adjustable text size?

Start improving your website’s accessibility. ?

?? Why more businesses are cutting routine tasks?

Imagine cutting down on repetitive tasks, reducing errors, and freeing up your team for more meaningful work—that’s the power of workflow automation. By automating everything from simple tasks to complex reporting, businesses save time, cut costs, and increase accuracy across daily operations.?

Explore how businesses are integrating workflow automation into their IT infrastructure, with key benefits like:?

• Accelerated operations for faster results?

• Improved transparency in processes?

• Enhanced accuracy with fewer manual errors?

• Reduced costs and resource waste?

• Expanded employee bandwidth for higher-value work?

Start streamlining your operations.??

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?? Get ready for Black Friday cyber threats?

The biggest shopping season of the year is just around the corner, but deals aren’t the only thing waiting.?

Social engineering scams and sophisticated cyber threats are rising fast—in 2023, bots accounted for over 35% of all Black Friday shopping activity. This holiday season, both retailers and shoppers should stay alert and watch for these common threats:?

Start preparing for a safer shopping experience and leave a reply below to let us know how you and your team are preparing for holiday cyber threats!?

?? Growing your market share with marketing??

Winning over consumers is getting tougher every year. With fierce competition, convenience and familiarity are key to capturing customer attention and growing market share.?

This makes memorable marketing campaigns and a strong brand presence more important than ever. With the right strategy, you can create that sense of familiarity and trust even before a customer makes a purchase.?

Check out some actionable strategies to grow your market share, including:?

• Using educational, relevant, or entertaining content as a differentiator?

• Increasing customer trust through marketing??

• Refining marketing with research and data?

• Using personalized strategies to create repeat customers?

Start fueling your growth.??

?? Are you missing out on tax breaks for tech? ?

As the year starts coming to a close, it’s a great time to start thinking about how to maximize your budget for tax season.?

IRS deductions for Section 179 eligible property are one of the ways businesses are encouraged to reinvest themselves through technology, allowing businesses to deduct the full cost of qualified depreciable assets purchased in a single year from their tax returns.??

Find out if your print expenses qualify and learn more in our latest guide to understanding Section 179.?

See if you qualify.??

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