Eden Motor Group, Hendy Group, Suzuki GB PLC, Auto Trader, Grant Thornton, and JudgeService Spearhead Speaker Line-Up

Discover the Future of Automotive Retail at NFDA's Driving Digital 2024 Event

Unveiling the latest trends and insights shaping the automotive landscape, the NFDA | National Franchised Dealers Association proudly presents Driving Digital 2024. Set against the iconic backdrop of London's Central Hall Westminster on 2 May 2024, this eagerly anticipated event, sponsored by Auto Trader UK , promises a dynamic exploration into the realms of digitisation, electrification, and agency, and their profound impact on both retailers and car buyers alike.

In collaboration with JudgeService, Driving Digital 2024: The Dealership of the Future, coincides with the morning session of the well anticipated Automotive Management (AM) Awards, creating an unparalleled opportunity for industry leaders to converge and exchange invaluable knowledge.

Industry figures set to join us at the event include graeme Potts , the visionary CEO of EDEN MOTOR GROUP ; Dale Wyatt , esteemed director of Suzuki GB PLC ; Mark Busby , the insightful commercial director of Hendy Group ; Owen Edwards , distinguished automotive business consultant at Grant Thornton UK ; Catherine Faiers , the astute chief operating officer of Auto Trader UK ; and Neil Addley , the accomplished managing director of JudgeService.

"For over a decade, the annual Driving Digital conference has served as a beacon, guiding the digital change of the car retailing sector," affirms Sue Robinson , chief executive of NFDA.

"Following the resounding success of last year's sold-out event, this year's event promises to be our most monumental yet, with our speakers primed to unveil actionable insights on optimising both digital and physical channels," she adds.

From Owen Edwards' illuminating exploration of the economic and political landscape to Graeme Potts' first-hand account of dealer networks adapting to agency, each speaker brings a unique perspective to the table, shedding light on critical issues facing the industry.

Dale Wyatt will underscore the indispensable role of dealers in motor retailing and elucidate strategies for maximising franchise partnerships, while Mark Busby will leverage his wealth of experience to delve into the challenges of managing customer and colleague expectations.

Catherine Faiers will harness the power of data to provide a comprehensive market analysis on used cars and EVs, while Neil Addley will unveil key findings from JudgeService Brand Tracker research, offering invaluable insights into consumer perceptions of established car brands, new entrants, and dealerships.

"We're thrilled to once again join forces with NFDA for this year's Driving Digital, and eagerly anticipate welcoming colleagues from across the sector as we embark on this transformative journey together," shares Addley.

Don't miss your chance to be a part of this ground breaking event. Secure your place at the NFDA Driving Digital conference today by visiting www.driving-digital.co.uk.