Ed2Market Monthly Insights

With spring upon us, we thought it fitting to introduce you to our Ed2Market mascot — Bunny! Bunny loves long walks (anywhere), treats, making herself at home on brand-new furniture, and… chasing bunnies, of course! She is pictured proudly sporting our team’s newest Ed2Market spirit wear. Join us in welcoming Bunny to the Ed2Market team!

Read on for top industry headlines, our latest marketing tips, and some of our team’s favorites!

Industry News

• Looking for a clear example of the rapid speed of AI growth? Medium recently updated their map of generative AI in education , originally created in June 2023, to add over 90 new AI services across eleven new areas. That’s 90 new services in nine months. As AI becomes more prevalent across industries, how might your team integrate AI technology to improve products and services for your clients and streamline processes for more efficient internal workflow? ?
• A recent LinkedIn article outlines critical features that shape successful collaboration between K-12 partners and vendors, including essential considerations for navigating budget constraints and enhancing student outcomes. Read more here .

Marketing Tips

Competition is fierce and attention spans are short in the complex world of K-12 marketing. How can education product and service providers effectively cut through the noise? Some key steps are:

• Identifying your target audience
• Deeply understanding your audience’s needs
• Crafting tailored messages that resonate with your audience

This recent Ed2Market blog post explores innovative tactics, from strategic social media campaigns to multi-channel approaches, guaranteed to amplify your brand's presence and drive meaningful engagement.?

If you’re looking for further guidance in reaching your intended audience, download Ed2Market's 2024 Marketing Playbook or join our network of education marketers in the Ed2Market Academy !

Client Spotlight

Our client Great Lakes Stewardship Initiative (GLSI) is embarking on a new chapter of expansion and growth, and we continue to be impressed with their team’s commitment to closely involving their community and clients in these efforts.

With this accessible resource that transparently details their big-picture vision and this feedback survey that any stakeholder can complete, GLSI is ensuring its new and evolving offerings meet the needs of the educators and students they serve. Well done, GLSI team!

Our Favorites

Looking for a good leadership read? Ed2Market’s Director of Marketing Operations, Sara Arnold, recommends an oldie but goodie, Tribes by Seth Godin. Sara shares, “Regardless of your leadership status, this short and easy-to-digest book urges you to think outside the box and challenge the status quo. It will inspire you. It will motivate you. It will help you become a better leader.” What books have you been reading lately? Email us and let us know!

Tools We Love

K-12 educators face countless challenges and navigate endless ambiguity every day, often turning to many people’s go-to support — Google. Discover an untapped goldmine of content ideas with one of our favorite tools, Answer the Public . It offers invaluable insights into the questions and queries K-12 educators and administrators are actively seeking answers to on the web, helping education service providers tailor their content to address these needs. With this tool, uncover trending topics, identify gaps in content, and optimize your SEO strategy to ensure your offerings are visible and accessible to your target audience.

Conferences

One of our favorite events just wrapped up — the ASCD Annual Conference! We’re thrilled that Steve Ventura of Advanced Collaborative Solutions presented during one of the Learning Labs. If you were in attendance, what was a conference highlight for you??

Looking to attend an in-person conference this year? Take a look at the latest edition of our Ed2Market K-12 Education Conference Guide and identify upcoming opportunities to network, demonstrate your thought leadership, and connect with potential clients!