Ecopreneur Files 29 - The drama I'm here for

Hello Fellow Ecopreneurs ????

I hope you're having a lovely ultra-early spring.

It's been 10C for days and the sun has peaked through a handful of times and I'm of two minds. 1 - gosh I'm glad for it, this winter was about as miserable as it gets. 2 - damn, I'm a little scared about how warm it is.

It's kinda strange to live in the part of the world that isn't inhospitable because of the changing climate. Things here are like... tepid and maybe even on the way to being lovely - at least for now.

To do the work that Dandelion Branding does to help businesses share their messages around changing the human world for the betterment of the planet, I have to understand that we're in danger. But all my senses tell me that I'm ... not in danger.

I think if I wasn't steeped in logic and science of how deadly #climatechange has been historically and will be again soon, I would be just fine with the way things are going.

Which is the interesting thing about having an expertise in #marketing for sustainability.

The Weird Thing About Building Expertise in Comms

I am not a scientist. I don't do my own research in a lab, I don't crunch numbers, or watch icebergs melt.

I am, however, one of the people that can read a scientific paper from those folks and make it make sense to you.

This is the strange thing about building an expertise in communications. I'm not the person taking the action to change the world. I'm telling you about them in a way you can understand.

Firstly, the Toolbox

In 2024, people tend to equate comms with things like, "building a website" and "sending emails" - and I would say that those are tools in my box, sure. One of the important principles of communications is knowing where the people are.

But I've been in the business long enough to watch all of our communication methods change. I've seen the baseline of what matters for this work.

And what matters are the stories we tell.

Things like, where those stories are told, what their medium is, and how they're presented will always be changing - as they always have been changing.

In a matter of a few thousand years, humans went from drawing pictures on walls of caves and telling stories out loud to writing novels on digital screens (which we, ironically, also call walls).

I would venture to say that one of the defining characteristics of being human is the desire (and ability) to share stories. And in that way, I feel like my expertise is one of the oldest, and most valuable to our species.

Telling the Right Story

So then the real question, for me, is, "how do I tell the right stories?"

We're in one of the biggest transitions the human species has ever been through. Things are tense, it feels like there's good and evil (along with a lot of gray area) around, and we have no idea what's coming - we just know something IS coming.

This is drama worth being a part of. For my piece, I want to tell the stories of people and businesses that are making a difference - that are making a change towards a better future for people and our planet.

That's why I started working on things like the EnvironMental Podcast and why Dandelion Branding works with businesses with sustainability at the core.

Our mission isn't to save the world. It's to share the stories of the unsung heroes that do.