ECOMZOOM #3: Supersports Vietnam And The Journey To Enhance Their E-commerce Website's Speed By 80%
About Supersports Vietnam
Supersports Vietnam, a subsidiary of Central Retail Group, is the leading #B2C retailer of sports fashion and accessories in Vietnam. Supersports Vietnam operates through two primary retail formats: Supersports stores and flagship stores.?
With over 20 renowned global brands including Crocs, New Balance, Fila, Umbro, Adidas, and Nike, Supersports Vietnam offers a diverse selection of footwear, apparel, and accessories to cater to the needs of sports enthusiasts in Vietnam.?
Their distribution locations ensure the availability of high-quality products, providing customers with the best options in the market.
Difficult Problems From A Complex System
Owning and operating such a large system, Supersports Vietnam faced numerous challenges with their website performance, leading to an unsatisfactory customer experience. These challenges encompass:
Recognizing the need for improvement, Supersports Vietnam sought a reliable e-commerce solution provider to address these critical issues. Their primary objectives were:
A Fruitful Collaboration Formed Through Small But Impactful Experiences
Before teaming up with BSS Commerce, Supersport Vietnam faced a challenging year in search of a partner to address their website’s visual and speed issues. Despite trying various solutions, their website still failed to reflect their position as the leading sports retailer in Vietnam. Recognizing the urgency of a comprehensive overhaul without compromising business and customer experience, Supersports needed a swift resolution.
Encountering BSS Commerce initially through their Shopify apps. Upon receiving assistance from BSS Commerce’s Customer Support Team, the brand expressed great satisfaction with both the app functionality and overall experience working with BSS. When embarking on a larger project, Supersports meticulously evaluated factors such as technical expertise, cost, timing, and support. Fortunately, BSS not only met but exceeded all the requirements, prompting the decision to embark on a more extensive collaborative effort.
Comprehensive Solutions for Supersports Vietnam
From the initial consultation to the project’s completion, the entire process spanned just one month, from April to May 2023. This swift turnaround underscores BSS Commerce’s exceptional efficiency and reliability as a partner for Supersports, successfully resolving both issues with their website.
To ensure a seamless implementation, BSS employed a systematic approach. They meticulously examined various aspects of the website, including apps and speed. Once the underlying issues were identified, BSS implemented the following solutions:
Technologies used: Shopify theme liquid, Jquery, Page speed optimization techniques
The collaboration Yielded Remarkable Results
The collaboration between Supersports Vietnam and BSS Commerce yielded transformative results for both the website and the brand.
Visually, the website underwent a complete transformation. The implementation of a new 2.0 Shopify theme significantly enhanced its appearance and overall atmosphere, now accurately reflecting Supersports’ brand identity. This creates a more engaging and immersive experience for visitors.
Performance-wise, the website saw a dramatic improvement in speed. Following Google PageSpeed Insights reports, desktop performance reached a score of 96, while mobile performance achieved a score of 78. This equates to an 80% increase in speed score on both mobile and desktop!?
You can visit Supersports Vietnam’s website and experience the difference here:?Supersport Vietnam
A Journey to [Optimized/Engaging/Thriving] Success
Supersports Vietnam embarked on a collaborative journey with BSS Commerce to optimize their website, tackling outdated design and slow loading times. Through a new theme and strategic speed improvements, the collaboration delivered a visually engaging and lightning-fast experience, boosting website speed by an impressive 80%. This sets Supersports Vietnam on a path to thriving online success.
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Full Digitalized Chief Operation Officer (FDO COO) | First cohort within "Coca-Cola Founders" - the 1st Corporate Venture funds in the world operated at global scale.
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