Ecommerce XL #005 | Virtual Humans, Virtual Beauty and an Unbelievable 2600% ROAS

Hello again, digital dynamos. A word of caution before we get started; you might want to hold onto your screens because this newest edition of Ecommerce XL is about to take off through the always-evolving, never-boring world of digital commerce. Are you ready?

Okay, let’s go! ??

Hot New Headline News

• A new type of micro-influencer emerges; virtual humans by LEET dot org
• Shoppers can virtually try on hair colours and other AR beauty tools
• Opera makes some big swings with a new set of AI features; Aria
• Brands can now serve ads in TikTok organic search results; TikTok Search Ads Toggle
• Producing 2600% ROAS for NZ’s biggest New Year’s festival; Rhythm and Vines - a 10XL case study

Longest-Running Brand Slogans

Creating a memorable and long-lasting brand slogan is a feat only a few companies have accomplished. The pay-off has not only been a motto or phrase that has endured and synonymous with their respective brand but also becoming a fixture of cultural relevance and inspiration:

1. "Diamonds Are Forever" – De Beers (since 1948): a staple in advertising and marketing that has helped equate diamonds with enduring love.
2. "The Breakfast of Champions" – Wheaties (since 1933): this slogan has been associated with numerous athletes over the years, helping position Wheaties as a top choice for sportspeople.
3. "Because You're Worth It" – L'Oréal (since 1973): this empowering phrase reflects the brand's commitment to quality, self-esteem, and personal care.
4. "Just Do It" – Nike (since 1988): created by Wieden+Kennedy, this succinct, imperative phrase captures the spirit of active perseverance.
5. "Melts in Your Mouth, Not in Your Hands" – M&M's (since 1954): this phrase highlights the unique selling point of M&M's candy coating, making it a convenient treat.

Greatest Song Lyrics of All Time ??

• "You can't always get what you want, but if you try sometimes, you just might find, you get what you need." — The Rolling Stones, "You Can't Always Get What You Want"
• "No matter how hard it gets... stick your chest out, keep your head up and handle it." — Tupac, "Me Against The World"
• "Imagine there's no countries, it isn't hard to do. Nothing to kill or die for, and no religion too." — John Lennon, "Imagine"
• "Cause baby, you're a firework, come on, show 'em what you're worth." — Katy Perry, "Firework"

Key Dates to Note ??

• November 20th: Universal Children's Day
• November 21st: World Television Day
• November 24th: Black Friday
• November 27th: Cyber Monday

And whoop, there it is. As we gear up for the busiest time of the year, remember: the world of commerce is vast, but the bridges between history, art, technology and business make it a thrilling journey.

Here's to charting new courses and rediscovering old ones.

Until next time, keep that cart action pumping, and don't forget to like, comment and share your favourite Ecommerce Linkedin newsletter (this one of course!).

"Freedom is secured not by the fulfilling of men's desires, but by the removal of desire" — Epictetus