Ecommerce XL #002 | A.I. Fears, 2023 Commerce Trends & More

Hello there, fellow ecommerce enthusiast! We're back with another Ecommerce XL instalment, gathering the latest news, and musings from the world of ecommerce. So buckle up and grab your favorite bevvy as we jump right in...

MARCH ECOMMERCE HEADLINES

• Elon Musk, Steve Wozniak, and hundreds of experts sign an open letter calling for a pause on A.I. development: Fearing "loss of control"
• Two out of three shoppers abandon brands for better deals, and 58% switch in search of higher quality products: Shopify Commerce Trends 2023
• Midjourney v5 stuns with photorealistic images and 5-fingered hands: Ars Technica
• TikTok ticks over 150 million active users as they face a possible ban in the US: TechCrunch
• Gen Z is the new shopping powerhouse - The Future of Retail: Think with Google March 2023

Blast from the Past - Standout Campaigns from a Decade Ago

• "Dove: Real Beauty Sketches" - This iconic campaign challenged the way women perceive themselves, creating an unforgettable and heartwarming experience. Watch here
• "Evian: Baby & Me" - Evian captured hearts with their adorable dancing babies, proving that youth is just a state of mind. Dance along
• "Volvo: The Epic Split" - Who could forget the legendary JCVD performing his famous split between two reversing trucks, showcasing the precision and stability of Volvo's Dynamic Steering?

Timeless Adages

• "If you can't beat 'em, innovate." - The key to standing out in a crowded market is not replicating what others do, but finding your own unique angle.
• "Advertising is the art of making the familiar unfamiliar." - Capture attention by putting a fresh spin on everyday concepts.
• "Data without creativity is like peanut butter without jelly." - Striking the perfect balance between data-driven insights and creative storytelling is crucial for marketing success.

Noteworthy Dates Incoming

• April 10th: Easter Monday
• April 22nd: Earth Day
• April 23rd: World Table Tennis?Day

And that's a wrap for another edition of Ecommerce XL!

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The choice is yours, and the time is now. Until we meet again, may your days be filled with eureka moments, your marketing be magnetic, and your ecommerce endeavours enlightened.

"When the going gets tough, the tough get going."

- E.B. White, Charlotte's Web