Ecommerce Tech News, How To Make Better Use of FAQ Content & Useful Resources

Part one - Tech News

Asklo - A division of Athos Commerce

For us, one of the best use cases of AI in ecommerce from 2024. Asklo provides live FAQs, initially on PDPs but with the potential to be applied to other parts of the ecommerce user journey. It’s AI model learns from the product data available, and provides natural language responses to shoppers in real-time. Customers have reported PDP bounce rate reductions of up to 30%.?

Check out our podcast with CEO Nilay Oza and CTO Niraj Aswani

https://insidecommerce.fm/asklo-ai-pdp/

For the Shopify appoholics >> Stock Monitor

New app from Tim Martin-Harvey and Luke S. , reacting to Shopify’s lack of historical inventory data. It’s designed to help ecommerce teams get in control of store inventory with daily tracking, real-time stock alerts and detailed analytics. Stock Monitor aims to help you minimise stockouts and sharpen your insights into inventory trends.

https://apps.shopify.com/stock-monitor

inlights

Providing personalisation for email campaigns at scale including animations & interactive content. It doesn’t require engineering resources from retailers, it’s a creative solution plugged into your CRM/ESP.

I like it because it utilises your existing tech (Klaviyo, Emarsys, Ometria, Campaign Monitor etc.): you send your emails as normal, inlights add the personalisation.

Already being used by major brands including Boden , Bravissimo and Tails.com | B Corp . The Boden case study reports a 21% increase in revenue per email. Thanks to Leigh Mardon for flagging this tech to me.

https://www.inlights.io/

Part two - Video: 5 Ways To Maximise The Impact of FAQ Content?

Brands often sit on a lot of FAQ data, gathered from multiple sources, but don’t maximise its impact. For example, useful info the Customer Service team has collated over years isn’t fed back into the relevant web pages to help online shoppers make more informed product decisions.

Have a listen to ???? James Gurd waffle on about five options to leverage this content, make it more visible and hopefully more impactful to influence shopper buying decisions.

1. [01:45] Enriching PDPs with contextually relevant, longer form content (using appropriate markup for an SEO boost)
2. [03:25] Extrapolating category or range specific data and elevating it on category/collection landing pages
3. [05:10] Identifying content that tackles common issues & barriers to purchase, and weaving this into marketing campaigns
4. [07:20] Using answers to the most popular questions to A/B test content in browse abandonment campaigns
5. [08:35] Factoring useful product information into post purchase customer communications to help them look after and get the best use from their product

Part Three - Useful Resources

Nosto daily BFCM analysis live tracker. Starting November 30th, they’ll update the article daily with the previous day’s performance data, including year-on-year statistics. Bookmark the URL and indulge:

https://www.nosto.com/blog/bfcm-holiday-ecommerce-performance-statistics-2024/?

Ecommerce Explored webinar from Chlo? Thomas focused on B2B growth strategies, taking place on 11th December 4pm UK time:

https://webinar.ecommerceexplored.com/

Webinar discussing how to build brand loyalty from Triple Whale ?? featuring ShipBob , Vervaunt and Gorgias , 10th December 1pm EST:

https://www.airmeet.com/e/3ceb9750-986b-11ef-a3da-1327e20907f2?

The CFOs guide to loyalty from Yotpo is a great idea, as it speaks to a key stakeholder ecommerce teams need to win over in order to get business-wide buy-in to loyalty programmes:

https://www.yotpo.com/cfo-guide-to-loyalty-programs/

Part Four - Interesting Ecom Jobs

It has been a tough job market for senior ecommerce roles this year, so it’s good to see some exciting brands recruiting for digital leaders, and they’re not all based in London!

Ecommerce Director - Owned Experience Fanatics based in Manchester:

https://www.dhirubhai.net/jobs/search/?currentJobId=4081158607

Head of Ecommerce Derek Rose based in London:

https://www.dhirubhai.net/jobs/search/?currentJobId=4074597790?

VP B2B Ecommerce, Western Europe the LEGO Group , based in London:

https://www.dhirubhai.net/jobs/search/?currentJobId=4014340487?

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