eCommerce Strategies to Skyrocket Your Growth!

The last few years have been crucial for?eCommerce?growth as many shoppers have turned to online shopping. Due to the recent Covid outbreak, many consumers have shifted their shopping habits from offline to online.

According to Statista, eCommerce sales in India are expected to go up to $124 billion by 2024, which is huge.?

Due to this huge demand, more and more brands are moving online. eCommerce has become far more competitive as a result, making it nearly impossible for brands to stand out.

Having effective strategies will help you reach the right audiences and convert them into paying customers. No matter how long you've been in eCommerce, you won't be able to survive unless you keep up with the trends and strategies accordingly.

In this blog, I’ll tell you about 5 eCommerce marketing strategies that you can implement to stand out from the competition.

In simple terms, eCommerce marketing is all about:

• Driving the right audience to your website
• Attracting these potential customers
• Improving your strategies to convert them

Now, what are the important?eCommerce marketing strategies?that can improve your ROI?

In eCommerce marketing, you need to first ensure that you drive the right audience to your site that might purchase at some point in time. But how do you do that? Using the right copy and strategy can attract your customers to your site and convert them.

Content Marketing

Whether you are new to eCommerce or have spent several years selling online, you must know that content is the king. Having the right content to appeal to your target audience can make all the difference. However, content marketing is not confined to blogs and videos only, it is all those things that can be consumed by your audience.?

Content marketing is one of the most reliable eCommerce marketing strategies that is only getting more important with time.

There are certain things you need to keep in mind while mapping your content marketing strategy:

• Create content that is easy to consume for your target audience – short videos are a great way to engage with your audience and they are the next big thing for businesses of all sizes
• Make sure your content resonates with your target audience
• Create content that educates your potential customers about your products as it can empower their buying decisions

Email Marketing

Email marketing, despite many doomsday notices over the years, continues to be one of the most (if not the most) prominent and effective means of reaching your target audiences.

It has a user base of over 4 billion people, and email marketing has an ROI of?38 rupees for every rupee spent,?which means it deserves a place in every marketer’s toolbox.?

If you have a good email list, you can even drive traffic in bulk to your site and then use compelling copy to convert them. According to SmarterHQ, 72% of consumers only engage with?personalized messaging. So, make sure you are creating personalized messages that resonate with your customers.

• Build your email list from scratch
• Target with clear purpose
• Keep your messages short, clear and concise
• Don't give up early, follow up

On-site Marketing

You can make the best use of your website and drive more conversions than ever. Analyzing your website properly and finding out where your audience spends the most time can help you utilize that area for moment marketing. Create a compelling copy that will drive them to take action.?

For instance, you can leverage on-site marketing by various means:

• Use forms to know your customers better
• Get them to sign up for your email. This will only happen if you provide value to your customers
• Provide detailed information about your products on the product pages and hook them with a compelling CTA

Paid Ads

Whether it is promoting your products or generating traffic, paid ads or “Pay Per Click (PPC)” can be a highly effective marketing strategy to reach the right consumers. This is also regarded as one of the most effective ways to generate traffic to your site.

Design your ads wisely to attract customers

• Target a specific audience as per your budget
• Use compelling images to attract customers

Use high-quality compelling images to?improve click-through rate and conversion by up to 40%.?Pyx helps leading e-commerce brands create studio-finish images at a faster speed and up to 70% lower cost.?

Social Media

More than half of the world's population is on social media. According to Global WebIndex,

53.6% of people use social media, globally. On average, the daily use of social media is about 2 hours and 25 minutes.

Social media is another platform where you can strategically market your products and sell them to the right people.?It is one of the core marketing tools for businesses of any size to build a lasting brand impression and attract customers to your business.?

• Make sure you use the right platform to reach your target audience
• Start using Facebook and Instagram marketplace to sell your products
• Create visually appealing content to lure customers

With these marketing strategies in place, continue to optimize your campaigns and assess results. With continued effort and persistence, you will see a marked improvement in sales conversion.

For help creating the best visual content (photos, short videos), contact Pyx Photography.