eCommerce stats and trends for Diwali 2024

The 2024 Diwali season in India has been a booming period for e-commerce, reflecting the continuous growth of online shopping in the country. Driven by a mix of consumer enthusiasm, strategic marketing by brands, and deep discounts, e-commerce sales during this Diwali are projected to reach a record-breaking $12 billion, which marks a 23% increase over last year. This surge is largely due to the growing penetration of online platforms, especially in tier-2 and tier-3 cities, where digital adoption has expanded significantly. These regions now account for about 60% of all online transactions during the festive season

Analytics Insight

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Key Trends in Diwali 2024 Sales

1. Electronics and Technology: The technology sector has led the charge in online sales this year. Gadgets like smartphones, laptops, and smart home devices have dominated consumer spending. Major e-commerce platforms like Amazon and Flipkart, which rolled out massive campaigns like the "Great Indian Festival" and "Big Billion Days," saw a significant rise in sales for tech products, including new smartphone models featuring 5G capabilities and AI-enhanced features. Discounts of up to 80% on electronics, coupled with attractive financing options like no-cost EMI and exchange offers, fueled the demand for premium products. Flipkart recorded a 50% jump in smartphone sales, while Amazon saw an astonishing 200% rise Analytics Insight The New Indian Express .
2. Fashion and Apparel: Despite a slower start, the fashion category saw a resurgence as brands launched special collections and limited-time offers to attract festive shoppers. Ethnic wear continues to be a favorite during the Diwali season, blending traditional and modern styles. With the festive spirit high, shoppers also leaned toward premium products, as well as personalized and unique gift options StartupTalky .
3. Beauty and Personal Care: The beauty and personal care (BPC) segment has maintained steady growth during the festive season. Consumers increasingly purchased premium cosmetics, fragrances, and skincare products, with many platforms offering bundled deals, discounts, and free gifts to encourage purchases. The demand for these products surged, especially in urban areas StartupTalky .
4. Sustainability and Health: Diwali 2024 saw growing interest in eco-friendly and sustainable products. Consumers are becoming more environmentally conscious, leading to increased demand for sustainable gifts and home décor. Similarly, health and wellness products, including organic food and wellness experiences, were popular choices, aligning with the broader trend of prioritizing health-conscious purchases The New Indian Express .
5. Quick Commerce: Quick commerce platforms, which promise delivery within an hour, emerged as another key player during the 2024 Diwali season. These platforms are expected to generate $1 billion in gross merchandise value (GMV), capitalizing on the need for convenience and last-minute purchases The New Indian Express .
6. Gifting and Home Décor: There was also a rise in home décor spending, as families prepared for Diwali gatherings and celebrations. Curated gift hampers and customized gifting options have gained popularity as people seek more meaningful and personalized presents The New Indian Express .

Top-Performing Categories

• Technology: Smartphones, laptops, smart TVs, and other gadgets have been the top-performing categories this Diwali. New product launches, deep discounts, and financing options made this segment particularly attractive to consumers Analytics Insight .
• Fashion and Ethnic Wear: Despite early hesitations, fashion brands experienced a strong sales rebound during the latter part of the season, especially in ethnic and festive wear StartupTalky .
• Beauty and Wellness: Premium beauty products and wellness items also saw steady demand, contributing to the overall e-commerce sales boom StartupTalky .

Conclusion and Outlook

The 2024 Diwali season reflects the growing prominence of online shopping in India, with e-commerce platforms seizing the opportunity to cater to both metro and smaller-town consumers. Technology continues to lead the charge, but categories like fashion, beauty, and home décor are also seeing strong performances. As e-commerce players deepen their market reach through logistics improvements and innovative payment solutions, the trends observed this Diwali are expected to set the tone for future festive seasons

The New Indian Express

StartupTalky

Note: This article is a compilation from recent different news sources and the data reflects the contents. Helfinch LTD has not validated the content, and is not responsible for any errors, and must be verified by the readers themselves.

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