eCommerce Optimization: 1. Website Audit

So, we agree that website audit must be the 1st check-point of the overall approach for an exhaustive eCommerce optimization approach to achieve a better customer experience, and conversion.

But how to do it exhaustively? What tools to use? What should be AB testing? Here is a possible suitable approach:

• Start with analyzing website traffic and user behavior using analytics tools like Google Analytics.
• Check website design and layout for responsiveness, user-friendliness, and consistency.
• Evaluate the website's technical functionality, including page speed, mobile optimization, and security.

Review product descriptions, images, and videos for quality and relevance.

• e. Check for broken links, 404 errors, and other technical issues that could negatively impact user experience.
• Evaluate the checkout process for usability, ease of use, and potential barriers to purchase.

Now, should all of these be done on a single machine? or different?

1. The audit should be performed on various devices including desktops, laptops, tablets, and smartphones.
2. It should be tested on different operating systems like Windows, Mac, iOS, and Android.

It is a very tough task? right. Use the technology:

1. Google Analytics - to analyze website traffic and user behavior.
2. SEMrush or Ahrefs - to check website health and identify technical issues.
3. Screaming Frog - to find broken links and technical issues on the website.
4. GTmetrix or Pingdom - to test website speed and performance

Conducting a website audit is essential to ensure your eCommerce website is functioning optimally, providing a positive user experience, and maximizing sales potential. If you think this is time consuming or requires investment, see the potential benefits:

• Identifying technical issues and improving website speed can improve user experience and increase conversion rates.
• Checking for broken links and 404 errors can improve website SEO and increase organic traffic.
• Evaluating product descriptions, images, and videos can improve product visibility and increase sales.
• Analyzing user behavior can provide insights into customer preferences and inform marketing and promotional strategies.

Are you ready now? Share your comments with your approach or additional inputs to make this a worthy list.

#customerexperience #audit #ecommerceaudit #websiteseo

#websiteoptimization #websitedesign #userexperience #conversionrateoptimization #digitalmarketing #websiteanalysis #ecommercestrategy #marketingstrategy