eCommerce for the next generation kids

Even with the emergence of multiple eCommerce sites in India, the options to buy things for kids from remain low. While a few niche portals like FirstCry, Mom&Me, Hopscotch exist, horizontal marketplaces become the next best option when it comes to this segment. However there are a few companies which are dedicated to cater to children with their own offbeat products. Some even have monthly subscription model, where people can have a new activity kit for their kids every month.

For parents, most of the shopping happens in guilt, as they aren’t able to spend much time with their kids and secondly, a new-age parent is more brand and quality conscious. In this age of smart phones, even parenting has got smart. Today’s parents are careful about what their kids play with. This has seen a rise in the demands for toys and products that help children build skills.

E-commerce in kids segment is all set to dominate the market space. The e-commerce giants like?Amazon?and?Flipkart have rewritten the e-commerce landscape of India. These players have changed the way people buy not just baby products, but products catering to all age groups.

In three to five years, every child who grows in India will grow through a tech and innovative environment. To make most of this opportunity he aims to be the fun-learning partner of children from 4 to 12 years by creating appropriate products and tools for all the touch-points that create opportunity for fun learning – school, home, media and technology.?One needs to think if standalone e-commerce or standalone offline stores can build their competitive edge against the omni-channel.