[Ecommerce News] What You Missed In July ??
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[Article] Exploring TEMU’s first year in France: Key eCommerce trends and insights ?
TEMU, the Chinese e-commerce platform, has quickly captivated French consumers since its launch at the end of April 2023. Offering competitive prices and a diverse range of products, TEMU has successfully met the growing demand for affordable alternatives, despite criticisms regarding its production methods and environmental impact.
?? This article reviews TEMU’s first year in the French e-commerce landscape.
What are the key insights and figures from TEMU’s launch in France? How does TEMU position itself against established competitors like Shein? Who are TEMU’s customers, and what consumption trends can be observed?
TEMU: A rapid rise in the french market
Since its launch in April 2023, TEMU has quickly ascended in the French e-commerce market. This rapid rise can be attributed to several factors, including attractive prices and a diverse product range that immediately appealed to French consumers.
In just four months, TEMU managed to surpass one of its main competitors, Shein, in terms of market share by value. This swift progress highlights the effectiveness of TEMU’s strategies to attract and retain a broad and varied customer base.
Key insights
Replay: Mastering the Buy-Now-Pay-Later Landscape - Essential Insights for Retailers ??
???? This webinar is hosted in English ????
Watch our insightful webinar replay where we explore the evolving landscape of Buy-Now-Pay-Later (BNPL), focusing on the latest trends and opportunities for retailers to maximize profits. Whether you're a retailer seeking to boost your revenue or a BNPL provider interested in industry insights, this replay is essential for you.
All data presented will be based on the online purchases of a panel of over 5M e-shoppers.
A report based on the online purchases?of a panel of 5M+ eshoppers
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