![[Ecommerce News] What You Missed In January ??](https://media.licdn.com/dms/image/v2/D5612AQHU1Ybh8urN0w/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1706621108252?e=2147483647&v=beta&t=Prqs0PhkhQ6G6oJVERjWqooJ0hSqp6dv3FHQF-gO5Nk)
[Ecommerce News] What You Missed In January ??
Foxintelligence
Unique insights based on billions of e-commerce transactions at the consumer level. Now part of NielsenIQ family.
Every month, get Foxintelligence news, insights, events & articles in your mailbox. Based?on online purchases from our panel of +5M e-shoppers ??
?? The Best-Selling Second-Hand Brands in December
The second-hand market is experiencing exponential growth. In 2023, its penetration rate doubled in France, accounting for 8.6% of the global eCommerce market in terms of value.
??? Evolution of Second-Hand Market Penetration
The second-hand market is booming.
Since 2017, it has multiplied by 3.5 in France, rising from 14% in 2017 to 49% in 2023. This means that last year, 1 in 2 e-shoppers made a second-hand purchase online.
In the UK, the trend took longer to kick in, but the figures are now almost identical to those in the French market.
In Germany, the penetration rate doubled between 2022 and 2023, jumping from 16% to 30% in just one year.
Key insights
?? Winter Sales in France: Overview of the First Days in eCommerce
The green light was given on Wednesday, January 10, 2024.
Despite inflation, do the French have a budget to spend during the winter sales?What is the average spending per category?Do men spend as much as women?What are the best-selling brands in this first week of sales?
?? Average Basket Amount for the Launch of Sales
This year, for the first week of sales,?the average online basket is €71.20 – compared to €70.10 last year. An increase of 1.6%, compared to 2% in 2023.
The start of the sales is therefore more modest this year.
Men spent more online than women for the launch of sales this year:
?? The average male spending is €76.50
?? The average female spending is below, with €66.60 spent
In terms of generation:
???? Generation B [-1959] spent €56.60 online
???? Generation X [1960-1979] spent €70 online
????♂? Generation Y [1980-1994] spent €73.60 online
?????? Generation Z [1995-] spent €69.50 online
Key insights
领英推荐
Exclusive insights on the eCommerce landscape, delivered every month???
A report based on the online purchases?of a panel of 5M+ eshoppers
NIQ Digital Advisory Council
?????A UK state of the nation for 2024. With consumers spending 18% more on FMCG vs. 2021, how are we adapting to the compounding effects of inflation?
???Strategies for adjusting and thriving in 2024.? From better utilizing tactics of executional excellence in new channels to committing ￡ towards wellness & sustainability for our future.
???Social Commerce in 2024. TikTok consumers allocate a whopping 16% of their budget to TikTok. TikTok market share value is driven by core industries like personal care and confectionary, as they continue to expand in new categories like fragrance and begin tackling fulfillment via TikTok Shop Fulfillment as well.
???The future of the digital shelf. Prepping brand manufactures for success by evaluating core KPIs, capturing true ROI, utilizing automation to manage e-retail media spend, and upscaling internally.
???Unveiling the dynamics of quick commerce. Quick commerce giants are quickly adapting plans to reduce churn like focusing on strategic audience, product analytics, and embrace new formats of social commerce with channels like TikTok.
Results of the European Ecommerce Market in 2023
You'll discover:
All data presented will be based on the online purchases of a +5M e-shopper panel.
?? Thursday, February 1st?2024
? 4pm - 4:45pm (CET)
???? Live on?Livestorm
?? Register
What the Fox?
We help digital brands grow with technology backed market research, based on a community of millions of real consumers sharing their online transactions.
All of this data available in real time in a SaaS platform