[Ecommerce News] What You Missed In February ??

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? Key eCommerce Trends in 2024

Delivery, Click & Collect, Direct-to-Consumer, Marketplace: eCommerce is witnessing all innovations. Innovations tested, validated, and embraced by consumers.

?? Commerce growth remains strong: +9% in 2023

The average online spending in 2023 ranges from €816 for Ireland to €2,120 for Germany. Purchase frequency varies from 16 orders annually for Belgium to 42 for the United Kingdom.

???? Germany: €2,120 for 35 orders

???? UK: €1,866 for 42 orders

???? France: €1,756 for 27 orders

???? Italy: €1,112 for 21 orders

???? Spain: €907 for 20 orders

???? Netherlands: €1,147 for 19 orders

???? Belgium: €1,071 for 16 orders

???? Austria: €1,582 for 25 orders

???? Ireland: €816 for 18 orders

Key insights?

• eCommerce remains the most dynamic channel in terms of category mix
• Global champions like Apple and Amazon are being challenged by local players
• The marketplace model continues to outperform, fueled by fulfillment and its rapid growth
• Chinese eCommerce platforms are redefining eCommerce rules
• TikTok Shop is aggressively expanding – not only in fashion and beauty categories

?? Full article here

?????? Consumer Trends: Focus on Generation B

Baby Boomers tend to favor brands they have been loyal to for years, making them a significant target for companies’ loyalty strategies.

Although Generation B was initially hesitant to adopt online shopping, this trend has evolved over time.

?? Generation B Spends Less but More Regularly

In 2023, Germany leads in terms of average online spending by Generation B:

???? German buyers spent €1,948 and made 44.1 online orders. ???? In the UK, Generation B spent €1,570 online for 58 online orders. ???? French consumers spent €1,209 and made 21.1 online orders. ???? Italians spent €940 and made 21.4 online orders. ???? Spaniards spent €893 and made 22.5 online orders.

Compared to the overall average annual spending across all generations, spending by Generation B is lower in all analyzed countries. However, their purchasing frequency is higher.

Members of Generation B spend less than other generations but are more regular buyers.

Key insights?

• Generation B spends less online than other generations, but does so more regularly.
• Generations X, Y, and Z prioritize “pleasure” purchases, while Generation B prefers more functional ones (Home & Kitchen, Home & Personal Care)

?? Full article here

Unlocking success in mobile apps: Optimizing Monetization with IAP and whales insights

???? This webinar will be hosted in English ????

• Recap on 2023 Trends:?Gain insights into the major trends that shaped the mobile apps market in 2023 and prepare yourself for what’s to come in 2024.
• Whales Driving Revenue:?Explore how whales impact revenue for top games and understand the nuances across different apps.
• Product Enhancement:?Learn about the IAP mix and journey for a top app that led the market in 2024, offering valuable takeaways for product improvement.
• Whales Understanding for Optimal User Acquisition:?Delve into the world of whales, exploring loyalty, lifetime value, and profiling to optimize user acquisition and build a strong user base.
• Introducing AppWhalie:?Discover our revolutionary tool, AppWhalie, designed to redefine how you measure performance in the competitive mobile apps space.

?? Thursday, April 4th 2024?

? 17h (CET)

?? ?? Live on Livestorm

?? Register to webinar

Exclusive insights on the eCommerce landscape, delivered every month???

• How is the market evolving?
• Which categories are driving online sales?
• Do heavy shoppers buy the same products as light shoppers?
• Which European country is most familiar with second-hand shopping?

A report based on the online purchases?of a panel of 5M+ eshoppers

?? Download the PDF

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