[Ecommerce News] What You Missed In April ??

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? Consumer Trend: Zara and Shein Break into Beauty

With collections updated in record time and affordable prices, Zara has long been the ultimate symbol of fashion at low prices. Before being overtaken by Primark, and then by the Chinese ultra-fast fashion platform: Shein. With pervasive advertising on TikTok and items for as low as 1€, the eCommerce platform has reached overwhelming popularity among Generation Z.

These two competing players have both entered the beauty sector:

?? Shein has launched an entire range of makeup products and accessories

?? Zara has turned to perfume: low-priced dupes of major brands

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?????Beauty, a new Growth Opportunity for Shein

After conquering the world of ultra-fast fashion, Shein seems to be setting up shop in the beauty sector for the long haul.

The beauty segment of Shein is actually the fastest-growing: in the Netherlands,?the beauty category represents 7% of Shein’s market share in 2023, a figure that has increased by 4 points compared to the previous year. In the French market, 3.7% of Shein’s market share is generated by beauty.

Key insights?

• After conquering the fast fashion sector, Zara and Shein are making their mark on the beauty sector.
• In Spain, Zara has a larger online perfume sales presence than Dolce & Gabbana and Lanc?me.
• In the Netherlands, the beauty category represents 7% of Shein’s market share in 2023. In the French market, 3.7% of Shein’s market share is generated by beauty.

?? Full article here

Live Webinar: Fashion e-commerce trends un Europe in 2024??

???? This webinar will be hosted in English ????

Digitalization of consumer habits, the rise of marketplaces, and the boom of second-hand are revolutionizing the European online fashion market. In this webinar, we will provide?unique insights into the e-commerce trends that have shaped the online fashion market over the past 12 months.?The agenda includes:

• A report of the E-commerce Fashion Market in Europe
• A focus on second-hand
• A focus on marketplaces
• And more…

All data presented will be based on the online purchases of 5M+ e-shoppers in Europe.

?? Thursday, May 23rd 2024?

? 16h (CET)

?? Live on Livestorm

?? Register to webinar

Replay: State of Mobile Apps Market en 2024 based on In-App Purchases ??

???? This webinar will be hosted in English ????

Key Topics:

• Recap on 2023 Trends:?Gain insights into the major trends that shaped the mobile apps market in 2023 and prepare yourself for what’s to come in 2024.
• Whales Driving Revenue:?Explore how whales impact revenue for top games and understand the nuances across different apps.
• Product Enhancement:?Learn about the IAP mix and journey for a top app that led the market in 2024, offering valuable takeaways for product improvement.
• Whales Understanding for Optimal User Acquisition:?Delve into the world of whales, exploring loyalty, lifetime value, and profiling to optimize user acquisition and build a strong user base.
• Introducing AppWhalie:?Discover our revolutionary tool, AppWhalie, designed to redefine how you measure performance in the competitive mobile apps space.

?? Watch the replay

Exclusive insights on the eCommerce landscape, delivered every month???

• How is the market evolving?
• Which categories are driving online sales?
• Do heavy shoppers buy the same products as light shoppers?
• Which European country is most familiar with second-hand shopping?

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A report based on the online purchases?of a panel of 5M+ eshoppers

?? Download report

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