Ecommerce & Marketplaces Newsletter – Apr 28th, 2023
So the question is: If everyone starts creating content and we are flooded with it - as we already are - how can a brand really stand out? Well, the answer is: Personalized Digital Experiences. While it is not a new word or a new concept, as marketers and digital creators, it's time we give it all our attention.
ChatGPT, the generative AI chatbot that can produce everything from poems to computer code, has been taking the world by storm. When it comes to writing copy for your Shopify store, ChatGPT can help boost your productivity and improve your creative output. However, as with all powerful tools, it needs to be used carefully.
Has your organization amped up its e-commerce activities with the establishment of an online marketplace? For a growing number of organizations, doing so is proving to be an extremely smart move. Getting in on the action, as a marketplace owner or seller, is now on the agenda for retail leaders with an eye for the bottom line.
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According to Insider Intelligence, the global eCommerce market will reach $6.3 trillion in 2023 and continue growing over the next few years. The numbers prove online shopping has become an increasingly lucrative option for businesses across all sectors.
Product or data feed management is supposed to streamline product listings across multiple ad platforms, channels or marketplaces. But doing it manually is time-consuming and inefficient, especially as your business expands to more channels. It also takes focus away from other important program management factors and considerations like:
Magento 2 ChatGPT AI Extension enables store admins to integrate ChatGPT AI into their online stores. The admin can now create content for the website’s product pages automatically with its help. The store admin can also perform mass action to create content for bulk products. The content gets created for long and short descriptions according to the topic search for the product.
Amazon reported operating income of $900 million from North American operations in the most-recent quarter, a dramatic improvement from the operating loss of $1.6 billion in the first quarter 2022. Net income of $3.2 billion, a remarkable swing from the $3.8 billion loss reported in the year-earlier quarter.
TV and Digital Writer Producer, Network Broadcast News, Cable News, Digital video
1 年Great to be reminded that there are other alternatives to Amazon and Alibaba – quite a robust set of offerings in the marketplace space to choose from, actually.